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Shopify Facebook Integration: How to Sync Shopify with Facebook

  • 5 minutes
Table of Contents

Facebook is one of the world’s premier social media platforms. With nearly three billion monthly users, e-commerce sites cannot pass up the opportunity to reach a vast number of potential customers. Consider the following numbers regarding Facebook’s popularity and reach:

  • – As of January 2023, Facebook has over 2.9 billion monthly active users, making it the most popular social network in the world.
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  • – The average Facebook user spends around 38 minutes per day on the platform.
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  • – Facebook is used by people of all ages, with 62% of online users aged 65 and over having a Facebook account.
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  • – Regarding gender, Facebook’s user base is fairly evenly split, with roughly 56% of users being female and nearly 44% being male.
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  • – In terms of geography, Facebook is most popular in North America, with around 195 million users, followed by Asia, with around one billion users.
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  • – According to a survey conducted by Pew Research Center, Facebook is the third most popular social media platform in the United States, after YouTube and Facebook-owned Instagram.
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  • – Facebook is also popular among businesses, with over 200 million small businesses having a presence on the platform.

 

The numbers don’t lie. Facebook is still an important place to be for e-commerce sites. In this article, we’re going to discuss why Shopify and Facebook integration is important for your Shopify store. We’re also going to focus on how to integrate Facebook and Shopify to maximize your e-commerce site’s reach.

So, don’t touch that dial because there is lots of useful information coming your way!

What Is Facebook Shopify Integration?

Facebook Shopify integration is the process of connecting your Shopify store with your Facebook account to streamline your e-commerce operations and increase your reach on the Facebook platform. E-commerce sites can expand their market reach by using Facebook as part of their multichannel strategy.

Additionally, Shopify stores can use Facebook Shopify integration to sell on Facebook without needing to build an entirely new e-commerce site or sales channel. That is why Shopify Facebook marketplace integration is the easiest and most effective way to expand into social media channels without breaking the bank.

The Shopify Facebook marketplace integration allows your e-commerce site to:

  • Set up a Facebook Shop. With Facebook Shopify integration, you can easily create a Facebook Shop, where customers can browse and purchase products directly on Facebook.
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  • Sync Inventory. The integration allows you to sync your product inventory and sales data between your Shopify store and Facebook so that you can manage both platforms from a single place.
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  • Run Facebook Ads. You can use Facebook Ads Manager to create and manage ads that promote your products and drive traffic to your Shopify store.
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  • Analyze Performance. You can track the performance of your Facebook ads and Facebook Shop using Facebook’s analytics tools, which provide insights into key metrics like reach, engagement, and conversion rates.
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As you can see, Shopify integration with Facebook is certainly worth the effort. Your Shopify store can greatly benefit by expanding into a completely new marketplace while reaching more of your target customers.

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Why Is Facebook Integration with Shopify Important?

Facebook Shopify Integration - how to do
Source: https://pexels.com

Facebook integration with Shopify is important for five key reasons:

#1: Increased Reach

Facebook’s massive user base of over 2.9 billion monthly active users presents a huge opportunity to reach potential customers. By integrating your Shopify store with Facebook, you can tap into this audience and promote your products to a wider group of people.

#2: Streamlined Operations

Integrating your Shopify store with Facebook simplifies your e-commerce operations by allowing you to manage both platforms from a single dashboard. You can sync your inventory, track sales data, and manage customer interactions all in one location.

#3: Improved Customer Experience

By setting up a Facebook Shop, you can provide a seamless shopping experience for customers who prefer to browse and buy products directly on Facebook. This feature can improve customer satisfaction and lead to more sales.

#4: Effective Marketing

Facebook Ads Manager is a powerful tool for creating and managing ad campaigns and promotions. By integrating your Shopify store with Facebook, you can use Facebook’s targeting options to reach specific audiences and promote your products more effectively.

#5: Data Insight

Facebook’s analytics tools provide valuable insights into the performance of your Facebook Shop and ad campaigns. By analyzing this data, you can make informed decisions about optimizing your marketing and improving your sales.

What Are the Drawbacks of Facebook and Shopify Integration?

While there are many benefits to integrating Facebook with Shopify, there are also some drawbacks to consider:

#1: Complexity

Integrating Facebook with Shopify can be complex, especially for businesses new to e-commerce or digital marketing. It may take some time to learn how to use all the available tools and features, and a learning curve may be involved.

#2: Cost

Some tools and features available through Facebook and Shopify integration may come with additional costs. For example, running Facebook ads requires a budget, and some more advanced analytics tools may require a subscription.

#3: Privacy Concerns

Some customers may have concerns about privacy and security when shopping on Facebook. Businesses must ensure that they are following best practices when it comes to data protection and customer privacy.

#4: Technical Issues

Like any technology, technical issues may arise when integrating Facebook with Shopify. For example, there may be issues with syncing inventory or tracking sales data, which could impact business operations.

#5: Dependence on Facebook

By integrating with Facebook, businesses become somewhat dependent on the platform for their e-commerce operations and marketing efforts. This situation could be a drawback if Facebook changed its policies or algorithm in a way that negatively impacts business operations.

These drawbacks can be offset by using the right Facebook integration Shopify process. In doing so, you can avoid issues such as cost considerations and privacy concerns, allowing you to smoothly integrate Shopify with Facebook Shop.

How to Integrate Facebook with Shopify

Facebook Shopify integration is much easier than you may think. To integrate Shopify with Facebook Shop, you can follow these steps:

#1: Install a Shopify and Facebook integration app

Go to the Shopify App Store and search for one of the best Shopify and Facebook integration apps. Install the app and then connect it to your Facebook account.

#2: Create a Facebook Page

If you don’t have a Facebook page for your business yet, create one. You can do this by going to Facebook and clicking “Create a Page” in the top-right corner.

#3: Connect your Facebook Page to Shopify

In the Shopify and Facebook integration app in Shopify, click on “Connect a Page” and select the Facebook Page you just created. Then, click on “Connect Page.”

Facebook shopify integration
Source: https://apps.shopify.com/facebook

#4: Set up Facebook Pixel

If you want to track conversions from Facebook ads, you’ll need to install Facebook Pixel on your Shopify store. You can do this in the Facebook Marketing app under the “Pixels” tab.

facebook shopify integrate pixels
Source: https://apps.shopify.com/facebook

#5: Set up Facebook Shop

If you want to sell products directly on Facebook, you’ll need to set up Facebook Shop. You can do this in the Facebook Marketing app under the “Shop” tab.

how to integrate shopify and facebook
Source: https://apps.shopify.com/facebook

#6: Create Facebook Ads

Once you have everything set up, you can start creating Facebook ads to promote your products. You can do this directly in the Facebook Marketing app or by using Facebook Ads Manager.

What is Facebook Pixel?

Facebook Pixel is a piece of code that you can add to your e-commerce site to track the actions of your website visitors and create custom audiences for Facebook advertising campaigns. Facebook pixel integration Shopify works by placing a small, invisible image or JavaScript code on your website that can track when a user visits a particular page, adds a product to their cart, makes a purchase, or performs other actions on your site.

When users visit your website, the Facebook Pixel collects information about their actions and sends that data back to Facebook. This code allows you to track how many people visit your site, what pages they visit, and what actions they take. You can then use this data to create targeted ads on Facebook to reach people who have shown an interest in your products or services.

How to Integrate Facebook Pixel in Shopify

To integrate Facebook Pixel in Shopify, follow these steps:

#1: Create a Facebook Pixel

If you haven’t already created a Facebook Pixel, you can do so by going to your Facebook Ads Manager, selecting the “Pixels” tab, and following the prompts to create a new Pixel.

#2: Copy your Pixel ID

Once you’ve created your Pixel, copy the Pixel ID from the “Pixels” tab.

#3: Install the Facebook Pixel app

In your Shopify dashboard, navigate to the “Apps” section and search for “Facebook Pixel.” Choose an app that fits your needs and install it on your Shopify store. Dedicated Shopify and Facebook integration apps can help you navigate this process.

#4: Configure the app

  • After installing the app, you’ll be prompted to enter your Pixel ID. Paste your Pixel ID into the appropriate field and save your changes.

#5: Verify Installation

Once you’ve configured the app, you should verify that the Facebook Pixel is properly installed on your Shopify store. You can do this by going back to your Facebook Ads Manager and selecting the “Pixels” tab. From there, select “Set Up Pixel” and then “Manually Install Pixel Code Yourself.” If the Pixel is properly installed, you should see a green checkmark next to your Pixel ID.

That’s it! By integrating Facebook Pixel in Shopify, you’ll be able to track the actions of visitors to your store and use that data to create targeted Facebook Ads.

What is Facebook Shop?

Facebook Shop is an e-commerce feature Facebook provides that allows businesses to showcase and sell their products directly on the social media platform. Facebook Shop integration Shopify allows your e-commerce site to create an online storefront within its Facebook Page, allowing customers to browse products and make purchases without leaving Facebook.

Facebook Shop’s key features include:

  • – Facebook Shop allows businesses to create a product catalog that showcases their products visually appealingly. Customers can easily access this catalog from your e-commerce site’s Facebook Page.
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  • – You can customize your Shopify store’s Facebook Shop to match branding, add logos, choosing the colors and fonts used on the storefront.
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  • – Streamline operations and ensure that product information and inventory levels are always up-to-date.
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  • – Customers can complete their purchases directly on Facebook using the platform’s built-in checkout feature, making the purchasing process seamless and convenient.
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  • – You can promote your Shopify store’s Facebook Shop using Facebook’s advertising tools to reach a wider audience and drive sales.

How to Integrate Shopify with Facebook Shop

To integrate Shopify with Facebook Shop, follow these steps:

#1: Set up a Facebook Page

If you haven’t already, create a Facebook Page for your business. You’ll need admin access to the Page to set up a Facebook Shop.

#2: Create a Facebook Business Manager account

If you don’t already have a Facebook Business Manager account, create one at business.facebook.com. You’ll need this to manage your Facebook Shop.

#3: Add your Facebook Page to Business Manager

Once you have a Business Manager account, add your Facebook Page to it by going to “Business Settings” and selecting “Pages” from the left-hand menu.

#4: Connect Shopify to Facebook Shop

Go to the “Sales Channels” section in your Shopify dashboard and select “Facebook Shop.” Follow the prompts to connect your Shopify store to your Facebook Page and Business Manager account.

#5: Set up your Facebook Shop

After connecting your Shopify store to your Facebook Shop, you must set up your Shop. This step involves adding products, customizing your Shop’s appearance, and configuring your Shop’s settings.

#6: Publish your Facebook Shop

Once your Shop is set up, you can publish it by going to the “Facebook Shop” section of your Shopify dashboard and selecting “Publish Shop.”

That’s all there is to it! Your Shopify store is now integrated with Facebook Shop, allowing you to sell products directly on Facebook and Instagram. Keep in mind that certain requirements and guidelines must be met to use Facebook Shop, so be sure to review Facebook’s Commerce Policies before getting started.

The Top 3 Best Facebook Shopify Integration Apps

Here are three top-rated apps that can help businesses get started with Facebook Shopify integration:

#1: Facebook Channel

Facebook Channel by Meta is a killer Shopify Facebook integration app allowing businesses to connect their Shopify store to Facebook, Instagram, and Messenger. With this app, e-commerce sites can create a Facebook Shop and manage their product listings and inventory directly from their Shopify store.

facebook channel shopify app
Source: https://apps.shopify.com/facebook

Here’s why we love this Shopify Facebook Integration app:

  • Get shop insights, including best-performing products and top-tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta
  • Free to install. The campaign budget is charged to the Facebook account.
More info

#2: CedCommerce - Facebook & Insta

CedCommerce ‑ Facebook & Insta  CedCommerce allows e-commerce sites to conduct Shopify Facebook integration and create a Facebook Shop. It also includes features like automated order tracking, inventory management, and automatic syncing of product information.

cedcommerce shopify app for facebook integration
Source: https://apps.shopify.com/facebook-marketplace-connector

Here’s why we love this Shopify Facebook Integration app:

  • Seamless setup and linking of your Meta Business Accounts.
  • Robust order management across Meta Surfaces and your store.
  • Bulk product uploads/imports based on profiles.
  • Real-time synchronization of inventory and orders.
  • Create and run ads based on your brand needs.
  • Free to use. No subscription is required.
More info

#3: Instagram Shop & Facebook Shop

Instagram Shop & Facebook Shop is a killer Shopify Facebook integration app that helps e-commerce sites set up and manages their Facebook Pixel on their Shopify store. It includes features like event tracking, custom audience creation, and optimization tools to help businesses get the most out of their Facebook advertising. This cool app also allows online stores to integrate other channels, such as Twitter and Pinterest.

facebook shop integration shopify app
Source: https://apps.shopify.com/ig-fb-shoppable-comments

Here’s why we love this Shopify Facebook Integration app:

  • Social selling automation helps succeed on Instagram Channel and Facebook channels.
  • Carry Instagram, Facebook, and Twitter with Pinterest auto pin
  • Post Scheduler: Instagram post, Facebook post, Pinterest pin, Twitter post
  • Social shopping allows customers to shop and pay directly through Instagram, Facebook, and Twitter apps
  • Social marketing helps your Facebook and Instagram marketing succeed.
  • Free to install and use for basic features. The Pro plan starts at $9.99 a month.
More info

What Is the Facebook Integrity Shopify Policy?

Facebook Integrity refers to the set of guidelines and policies that Facebook has put in place to ensure that all businesses and individuals who use the platform to promote their products or services do so honestly and ethically. Shopify store owners who use Facebook as a marketing tool should be aware of these guidelines to ensure that their ads and promotions meet Facebook’s standards.

The following key points will help Shopify store owners avoid issues with Facebook’s Integrity policy:

  • Ads should not contain false or misleading information, including exaggerated claims or deceptive offers. Facebook also prohibits the use of certain content, such as hate speech, violence, and discriminatory language.
  • Facebook prohibits targeting ads based on certain categories such as race, ethnicity, religion, or sexual orientation. Advertisers should also ensure they are not targeting vulnerable populations, such as minors or people with financial difficulties.
  • Advertisers must comply with Facebook’s data use policies and protect the privacy of their customers’ information.
  • Shopify store owners should familiarize themselves with Facebook’s community standards, which outline what is and is not allowed on the platform. Violations of these standards can result in rejected ads or accounts being suspended.

As you can see, keeping Facebook’s integrity policy in mind is important to ensure a seamless transition with Shopify Facebook integration.

Conclusion for Facebook & Shopify Integration

There you have it! Facebook and Shopify integration explained in great detail.

So, what’s the next step?

Take the time to explore how you can join Facebook, if you haven’t already done so. The time has come to leverage the power that Shopify offers Shopify store owners like you. Shopify Facebook integration is a cost-effective way of taking your e-commerce site to the next level. You don’t need to break the bank to take your Shopify store to the next level.

With Shopify and Facebook integration, you can expand your e-commerce site’s reach easily and effectively.

Grow your sales with high-performing deals.

Get PickyStory
  • Topics: Shopify How-To

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