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Shopify Email Notifications: 8 Essential Email Notifications for Your Shopify Store

5 minutes

Email is a highly useful tool you cannot afford to pass up. Using Shopify email notifications allows your e-commerce site to communicate more effectively with customers boosting your store’s overall profitability.

The question is, “What Shopify email notifications are the best ones to improve my Shopify store’s profitability?”

You can use various Shopify email notifications to boost your e-commerce site’s performance, such as cart abandonment emails, back-in-stock notifications, and promotional emails, among others.

In this article, we’re going to look at how you can use Shopify email notifications to improve communication between your store and customers while boosting your store’s performance and profitability.

So, don’t go anywhere because we’ve got plenty of actional information coming your way!

What Are Shopify Email Notifications?

Shopify email notifications are automated messages sent to customers or store owners based on specific events or actions on the Shopify store. These notifications are triggered by various events, such as a new order being placed, a payment is received, or a product being shipped. The purpose of these notifications is to keep customers informed about their orders and to provide important updates about their purchases.

Some examples of Shopify email notifications include order confirmation emails, shipping information emails, and payment receipt emails, among other useful notifications. These emails typically include important information such as the customer’s order number, purchased items, shipping address, and estimated delivery date.

Additionally, promotional emails alert your customers about new promotions and special offers. For instance, a back-in-stock notification email Shopify get is a great way to ensure your customers know about popular items available.

Shopify email notifications are highly customizable and can be tailored to match the branding and tone of the store. Store owners can customize the content, design, and timing of these emails to meet the specific needs of their businesses and customers.

Overall, Shopify email notifications are important in improving the customer experience on the Shopify platform by providing timely and relevant information about orders and purchases.

Does Shopify automatically send email notifications?

Yes, Shopify automatically sends email notifications to customers and store owners based on specific events or actions that occur in the Shopify store. These email notifications are triggered by default settings in the Shopify platform, including order confirmation emails, shipping confirmation emails, and payment receipt emails.

The default email notifications in Shopify are highly customizable, and store owners can modify the content, design, and timing of these emails to match the branding and tone of their store. This customization can be done using the email notification templates provided by Shopify or by creating custom templates using HTML and Liquid code.

It’s important to note that while Shopify automatically sends email notifications, it is the store owner’s responsibility to ensure that these notifications are being received by customers and are delivering the intended message. Store owners should regularly check their email notification settings and templates to ensure they are up-to-date and provide the best possible customer experience.

Can You Turn Off Email Notifications in Shopify?

Yes, it is possible to turn off email notifications in Shopify. Store owners can control which email notifications are sent and to whom they are sent by adjusting the notification settings in the Shopify admin dashboard.

If you’re thinking about how to turn off Shopify email notifications, follow these steps:

1) Log in to your Shopify admin dashboard.

2) Click on “Settings” in the lower-left corner of the screen.

3) Click on “Notifications” in the menu that appears.

4) Scroll down to the “Customer notifications” section or “Staff notifications,” depending on which notifications you want to turn off.

5) Toggle the switch next to the notification that you want to turn off to the “Off” position.

The following example shows how notifications for cart abandonment emails can be turned off:

The image above highlights how Shopify email notifications can be turned on or off. You can toggle the on/off settings by clicking the box to enable or disable email notifications.

It’s important to note that turning off email notifications can impact the customer experience and make it more difficult for customers to stay informed about their orders. It’s recommended that store owners carefully consider which notifications they want to turn off and communicate any changes to their customers in advance.

How Do I Customize My Email Notifications in Shopify?

You can change email notification Shopify alerts by following these steps:

1) Log in to your Shopify admin dashboard.

2) Click on “Settings” in the lower-left corner of the screen.

3) Click on “Notifications” in the menu that appears.

4) Scroll down to the “Customer notifications” section or “Staff notifications,” depending on which notifications you want to customize.

5) Click on the notification you want to customize to open the email template editor.

6) Customize the email template using the available editing tools. You can edit the subject line, preheader text, message body, and footer text.

7) If you want to include dynamic content in your email, use Liquid code to insert variables like order numbers, product names, or customer information. Please note this option requires editing lines of code.

8) Preview your email notification by clicking the “Preview” button.

9) Save your changes by clicking the “Save” button.

The following image shows how to change Shopify email notifications:

As you can see, the text edits occur between the lines of code. Please bear in mind this process is much simpler than it looks. All you need to ensure you enter the message you want to display on the email.

Also another approach is to use a change email notification email Shopify app. These third-party apps take care of the coding side of things. You can check them out at the Shopify app store to find one that may suit your budget.

It’s important to note that when you customize your email notifications, you should ensure that they reflect your brand and are consistent with your overall marketing strategy. You should also test your email notifications to display properly on different devices and email clients. Customizing your email notifications can improve the customer experience and increase engagement with your store.

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Top 8 Shopify Email Notifications You Should Be Sending

Here are eight Shopify email notifications that you should send to your customers:

Shopify Welcome Email

The welcome email notification is an automated email sent to the customer’s email address after creating an account on the store. The purpose of this email is to thank the customer for signing up and to provide them with information about the store and its products or services.

The content of the welcome email notification can vary depending on the store owner’s preferences, but it typically includes the following:

1) A greeting and thank you message for signing up

2) Information about the store and its products or services

3) A call to action to encourage the customer to start shopping or to browse the store’s products

4) Contact information for the store’s customer support team in case the customer has any questions or concerns.

In addition to the above, some store owners may also use the welcome email notification to offer the customer a discount code or a special promotion to incentivize them to purchase.

The following is a great example of a Shopify welcome email:

This welcome email example provides customers with a wonderful experience. Above all, a great welcome email entices customers to purchase, usually by offering a welcome promotion.

Shopify Order Confirmation Email

Send an order confirmation email immediately after a customer places an order. This email should include the order details, shipping information, and estimated delivery date.

The content of the order confirmation email can vary depending on the store owner’s preferences, but it typically includes the following:

1) The customer’s shipping and billing information.

2) The customer chooses the estimated delivery date and shipping method.

3) A message thanking the customer for their order and confirming that it is being processed.

4) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example is a simple but effective way of sending an order confirmation email:

Shopify Shipping Confirmation Email

Send a shipping confirmation email when the customer’s order has been shipped. This email should include the tracking information and a link to the carrier’s website so the customer can track their shipment.

The content of the shipping confirmation email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A summary of the order details, including the order number, items purchased, and the total cost of the order.

2) The customer’s shipping address and shipping method.

3) The tracking number and a link to track the order’s delivery status.

4) A message thanking the customer for their order and confirming that it was shipped.

5) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example highlights how you can harness the power of shipping confirmation emails:

This great example highlights how a shipping confirmation email provides the necessary information for customers to track their purchases. The best part is that the email is written in a friendly, welcoming tone.

Shopify Abandoned Cart Reminder Email

Send an abandoned cart reminder email to customers who have added items to their cart but haven’t completed the purchase. This email should include a reminder of the items left in the cart and potentially offer a discount to encourage the customer to complete the purchase.

The content of the abandoned cart reminder email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A reminder of the products left in the customer’s cart.

2) A call to action to encourage the customer to complete their purchase.

3) Contact information for the store’s customer support team in case the customer has any questions or concerns.

4) An incentive, such as a discount code, to encourage the customer to complete their purchase.

The following example provides a wonderful template to follow for abandoned cart emails:

The example shows a tasteful but direct cart abandonment email. In particular, this email invites customers to come back to finish their purchases. It’s a great way to get customers to come back and follow through on their purchases.

Shopify Product Review Request Email

Shopify stores can send customers a product review request email a few days after their purchase. Please encourage them to leave a product review and share their experience with others.

The content of the product review request email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A request for the customer to leave a review of their purchased product.

2) A reminder of the product details, such as the product name and image, to jog the customer’s memory.

3) A call to action to encourage the customer to leave a review.

4) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example showcases how you can make the most out of a Shopify product review request email:

This great example asks customers to leave a review following their purchase. But it adds one interesting item: it offers a referral bonus. These small but powerful tactics can go a long way toward helping your e-commerce site improve its overall performance.

Shopify Thank You Email

It’s a wonderful touch to send a thank you email to customers after they have completed a purchase. Use this email to show appreciation and encourage them to continue shopping with your store.

The content of the thank you email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A message thanking the customer for their purchase and showing appreciation for their business.

2) A summary of the order details, including the order number, items purchased, and the total cost of the order.

3) The customer’s shipping and billing information.

4) The estimated delivery date and shipping method chosen by the customer.

5) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example is a simple but effective way to use a thank-you email:

As you can see, you don’t need to have an overly decorated thank-you email template. A simple but thoughtful message can go a long way toward helping your customers feel appreciated.

Shopify Referral Program Invitation Email

Another great way to engage customers is by sending a referral program invitation email to customers who have purchased. Please encourage them to refer their friends and family to your store in exchange for a discount or other incentive.

The content of the referral program invitation email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A brief introduction to the referral program and its benefits for the customer.

2) A call to action to encourage the customer to refer their friends and family to the store.

3) Information on how the referral program works, including the reward or incentive for successful referrals.

4) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example showcases how effective a referral program invitation email can be:

This example shows how simple is always better. While stylish emails can be quite charming, this example highlights how you can leverage a simple template to get significant results.

Shopify Back-in-Stock Email

A back in stock notification email Shopify alert is an automated email notification sent to customers who have previously expressed interest in a product that was out of stock on a Shopify store but is now back in stock. The purpose of this email is to notify the customer that the product they were interested in is available for purchase again.

The content of the back-in-stock email can vary depending on the store owner’s preferences, but it typically includes the following:

1) A notification that the product is back in stock.

2) A reminder of the product details, such as the product name and image, to jog the customer’s memory.

3) A call to action to encourage the customer to complete the purchase.

4) Contact information for the store’s customer support team in case the customer has any questions or concerns.

The following example underscores how back-in-stock emails can be a game-changer:

This cool example shows how customers can sign up for notifications when items are back in stock. This simple but effective approach can help your store reach customers more directly. So, be sure to include back-in-stock notifications to keep your customers in the loop at all times.

Conclusion

That’s all there is to it!

You can boost your Shopify store’s overall profitability by using these simple but effective Shopify email notifications.

So, what’s the next step?

Take the time to review what email notifications your Shopify store currently uses. In doing so, you’ll uncover the potential ways in which you can leverage Shopify email notifications. The worst thing you can do is let these great strategies sit idly.

Please remember to take advantage of every opportunity you can to engage your customers. You now have eight great ways to reach your customers easily and effectively.

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Published on March 4, 2023
Topics: Sales and Conversions

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Shopify Email Notifications: 8 Essential Email Notifications for Your Shopify Store

Table of Contents

What Are Shopify Email Notifications?

Does Shopify automatically send email notifications?

Can You Turn Off Email Notifications in Shopify?

How Do I Customize My Email Notifications in Shopify?

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Top 8 Shopify Email Notifications You Should Be Sending

Shopify Welcome Email

Shopify Order Confirmation Email

Shopify Shipping Confirmation Email

Shopify Abandoned Cart Reminder Email

Shopify Product Review Request Email

Shopify Thank You Email

Shopify Referral Program Invitation Email

Shopify Back-in-Stock Email

Conclusion

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