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Shopify eBay Inventory Sync: How to Integrate Shopify to eBay

  • 5 minutes
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Shopify eBay inventory sync: eBay is one of the biggest players in the e-commerce world. While not as big as other major players, such as Amazon, eBay holds a fair chunk of the e-commerce market share. Currently, eBay accounts for 4.7% of the total e-commerce market cap. This 4.7% market cap translates to over $10 billion in revenue. 

Overall, eBay’s mobile app shows a 33.28% market reach in the US. eBay’s mobile app has been downloaded nearly 600 million times, making it the third-most downloaded app behind Walmart and Amazon. 

Additionally, eBay reports 3.67 million US-based users. However, that figure spikes to 62 million worldwide users.

As you can see, eBay is an e-commerce industry behemoth. Given its massive market reach, it makes sense for Shopify store owners to consider selling on eBay as well. However, the challenge is to focus on Shopify eBay integration. In this article, we’re going to look at Shopify eBay integration and Shopify eBay inventory sync.

Is Shopify eBay Integration Possible?

The most common question regarding Shopify eBay integration is, “Does eBay sync with Shopify?”

The answer is yes!

Shopify eBay integration is relatively straightforward. There is no need for any complex coding or software development. Specifically, using the Shopify eBay app allows Shopify store owners to sync their eBay store with their main Shopify site. 

Unlike other third-party platforms, there is no need to modify the Shopify source code. Here is what the eBay app allows Shopify store owners:

  • Sync inventory between Shopify and eBay platforms
  • Build a stronger presence on eBay
  • Manage eBay business policies within Shopify’s environment
  • Foster communication with eBay customers using eBay’s messaging system
  • Highlight products and catalogs across a large number of users worldwide

Please note that the eBay sales channel is available to Shopify store owners based in the United States, Canada, Australia, the United Kingdom, and Germany.

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Does Shopify Take a Percentage of eBay Sales?

Unfortunately, the answer is yes.

While Shopify does not charge additional fees for eBay integration, Shopify gets a cut from net revenue for sales made through eBay. The rate may vary according to product categories, but Shopify store owners can expect Shopify’s cut to be roughly 2%.

On the whole, Shopify store owners should factor both Shopify and eBay’s fees to ensure they are fully aware of how much they spend on fees with each sale.

What are the Benefits of Shopify eBay Integration?

Shopify eBay integration offers a number of benefits. Let’s take a closer look:

#1: Expanding customer base

Shopify eBay integration offers access to an entirely new range of customers. Considering eBay’s massive worldwide reach, it makes sense to enter eBay. Shopify stores can almost immediately reach a worldwide market by establishing a presence on eBay.

#2: Boost traffic

Moving into eBay offers a significant traffic boost to Shopify stores. There are two ways this occurs. First, creating an eBay store allows customers to see your products and services on the eBay platform. 

If customers choose, they can purchase your products on eBay. However, your eBay store can also help drive traffic to your main Shopify store. As a result, your main store gets more organic traffic.

#3: Increased conversion rates

Getting more visitors means more opportunities to make sales. As a result, conversion rates can spike with more traffic. Keep in mind that increased conversion rates mean more revenue. As revenue grows, so does profitability. This situation allows your Shopify store to make more money while keeping costs in check.

#4: Improve brand awareness

Reaching more customers helps improve brand awareness. Your brand becomes increasingly popular as more people get to know your store. As a result, Shopify eBay integration fosters brand loyalty and customer retention.

#5: Shared advertising

eBay spends about 25% of its budget on advertising. As such, your Shopify store can piggyback on eBay’s marketing efforts. eBay aims to get customers onto its site. That bodes well for eBay merchants since more users mean more chances to make more sales.

How to Integrate Shopify with eBay

The biggest challenge is syncing a Shopify store with eBay listings and vice-versa. There are two ways to accomplish Shopify eBay integration.

Manual Shopify eBay Integration

The first way involves a ground-up approach. This approach requires the help of an experienced Shopify coder who can dig into Shopify’s source code and manually integrate eBay data with Shopify. This process involves the following:

  • It’s a complex process that requires solid technical knowledge
  • Substantial time and effort is needed to complete integration
  • Inventory gets out of sync as frequent manual updates are required

There are third-party platforms that can automate this process. They can be costly and may require extensive coding.

Now, one thing must be said about enlisting a third-party platform. Some third-party inventory management and sync software facilitate multichannel sales. In other words, these platforms sync other channels, such as Amazon and social media. One of these platforms might be worth considering if you’re keen on selling across multiple channels.

That being said, there’s a much easier way to achieve Shopify eBay integration. 

Automated Shopify eBay Integration

The easy way involves automating the Shopify eBay integration process with Shopify’s dedicated eBay app. This app allows Shopify store owners to add the eBay sales channel in a few steps. 

Here’s how it’s done:

#1: Add the eBay app

Download and install the eBay app from the Shopify App Store. The eBay app installs automatically into your Shopify store.

shopify eBay inventory sync
Source: shopify.com/blog/shopify-ebay-integration

#2: Log into your Shopify store and complete the steps

Next, log into your Shopify store using your user information. Complete the steps until you get to your SETTINGS profile.

does eBay integrate with shopify
Source: shopify.com/blog/shopify-ebay-integration

#3: Add eBay as a sales channel

The next step is to add eBay as a sales channel. The eBay app installation process will walk you through it.

Shopify eBay integration
Source: shopify.com/blog/shopify-ebay-integration

That’s all there is to it! The eBay app has now added eBay as a sales channel in your Shopify store. You’re now ready to begin the syncing process.

Let’s take a look at how you can configure your Shopify store’s eBay settings.

#4: Configuring eBay as a channel

Go to the eBay channel settings in the SALES CHANNELS menu. Here, you can toggle the app settings.

  • Click on eBay
  • Select ACCOUNT
  • Click on BUSINESS POLICIES
how to sync shopify listings to eBay
Source: shopify.com/blog/shopify-ebay-integration

Click on CREATE POLICY to add information about shipping, payments, and returns policies. If you already have policies in place, click on FORCE SYNC FROM eBay to import them into your Shopify store.

Additional details to consider include location, sales terms, and fulfillment practices.

A good rule of thumb is to use eBay’s default policies. These policies are based on best practices. So, Shopify store owners should consider them as the base and customize them as needed.

The next step is to sync inventory settings. You can complete Shopify eBay inventory sync as follows:

  • Go to the eBay SALES CHANNEL menu
  • Click on SYNC SETTINGS
  • Enter settings for SYNC PREFERENCES
  • Click on SAVE SETTINGS to end the process
benefits of shopify eBay integration
Source: shopify.com/blog/shopify-ebay-integration

As you can see, the Shopify eBay integration process is much easier using the dedicated app. The entire process boils down to several clicks and keystrokes. 

Now that the Shopify eBay integration is complete, it’s time to list items.

There are two ways to accomplish this. 

First, choose the REVIEW AND PUBLISH ALL PRODUCTS function to publish all current products.

Second, the CHOOSE INDIVIDUAL PRODUCTS function allows you to pick which products you want to list.

Selecting the individual product options launches a prompt asking you to select which products you want to publish.

During the publishing process, eBay will ask you to configure the following settings:

  • Product information, including title and description
  • Product category, quantity, pricing, weight, size, and other characteristics
  • Package settings

Here’s a look at what you can expect when publishing individual products:

can I sync my shopify store to eBay
Source: shopify.com/blog/shopify-ebay-integration

As you can see, publishing individual products requires entering the product’s specific information through each listing. Please remember to include relevant keywords throughout the listing whenever possible.

Also, leaving certain fields blank triggers an error message until they are completed. Once you have gone through every product you’d like to publish, hit SAVE AND PUBLISH ALL PRODUCTS. You are now officially live on eBay.

Here are a couple of helpful tips to keep in mind:

  • Review the eBay channel overview to see the channel’s performance
  • Be sure to fulfill orders as soon as possible once they come in
  • Regularly check messages and respond accordingly
  • Review inventory levels regularly
  • Add new product listings based on your store’s conditions

Please don’t forget that being a multichannel Shopify store requires more attention on each channel. Paying closer attention reduces the likelihood of something slipping through the cracks.

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  • Topics: Shopify How-To

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