[New feature] Spend X Get Y – now with tiered rewards! ⭐️

Shopify Digital Products: How to Sell Services or Digital Products on Shopify

Shopify digital products: To most merchants, selling on Shopify entails selling physical items like clothing, beauty products, accessories, shoes, hardware, and home furnishings. Nevertheless, Shopify isn’t only about selling tangible items. Shopify can also facilitate selling digital products and services.

Shopify can become the easiest way for you to sell digital products and services online. In particular, Shopify can help you build your online shop without having to go through other platforms such as eBay or Amazon.

In this article, we’ll be taking a look at how you can use Shopify to sell digital products and services easily and effectively. We’ll also discover how you can make the best of your existing infrastructure, such as a website, blog, social media page, or even YouTube channel.

What are Shopify digital products?

Shopify digital products refer to non-tangible items your customers can access via download, email, or other electronic means. For instance, your blog advertises your e-books. As such, your readers can purchase your book directly on your website.

Additionally, you can create an individual website dedicated specifically to selling your book using Shopify as a platform. Just like regular, physical products, digital products are displayed on their own product pages on Shopify.

Grow your sales with high-performing deals.

Also, you can sell services on Shopify. These services may be available on a subscription basis or by booking your services directly. Shopify can help you take orders, process payments, and manage customer interaction.

There are plenty of digital products you can sell on Shopify. From art to legal counsel, digital products vary widely. There is virtually no limit to what you can sell on Shopify. 

Who can sell Shopify digital products?

In short, anyone with a Shopify account can sell digital products on Shopify. Shopify simplifies selling digital products online – often, all you need is a website and a Shopify basic plan, and you’re good to go!

The most common types of digital products include e-books, online courses, and photos/images. Other popular products include sound products like stock music clips, or subscriptions to digital magazines and publications

More recently, digital templates for products such as diet plans or spreadsheet, plus the latest crazy of NFTs can also be sold on Shopify. 

On the whole, you can sell just about any Shopify digital product through your website or social media page. Best of all, you can cut out the middleman, thereby reducing restrictions and building a closer relationship with your customers.

How can you sell Shopify digital products in your store?

Selling digital products in your store is a straightforward process. Let’s take a look at the ways you can sell using Shopify.

First, you can sell through your existing website, blog, or social media page. Shopify’s Lite plan allows you to add a “buy now” button. The Shopify Lite plan costs $9 a month and allows you to take payment and manage customer communications. 

Shopify Lite allows you to start selling your course, book, or subscription service straight from your website. Best of all, you don’t need any special coding skills. Shopify Lite integrates quite easily into any site or blog.

Second, you can build a brand-new online shop for your digital products. Starting with Shopify’s Basic plan, you can create an entirely new site. All you need is a domain name, and you’re ready to go. 

Shopify facilitates the whole process by allowing you to use themes and apps to create your brand-new online shop in a few hours. Shopify plans start at $29.99 a month. Plus, you get a 14-day free trial period.

Third, if you’re already selling online or looking to expand, you can use Shopify Plus to your advantage. Shopify Plus is a premier e-commerce platform you can utilize to sell digital products. 

In particular, if you have a high-volume, high-revenue online store, Shopify Plus can help you build a killer online shop in a fraction of the time.

Whatever plan you choose, you can sell Shopify digital products quickly and effectively. Shopify makes it easy for you to get started even on a shoestring budget. 

What are Shopify digital product download apps?

When selling digital products, you want your customers to get the best & safest experience. You can use the “Downloadable Digital Assets” app when it comes to delivering digital downloads on Shopify. 

Created by experienced Shopify developers, the app features a wide range of unique features including:

shopify digital products
Source: https://apps.shopify.com/digital-assets

You can also try “DrDownload Digital Downloads” by Ecommergency. This app allows your customers to download any type of apps, such as PDFs, MP3s, or JPEGs. 

Best of all, this app handles all hosting and file storage. As such, you don’t need to worry about storing your files separately. DrDownloads start with a free seven-day trial. You get 1GB storage and a maximum of three files. Then, paid plans start at $9.99 a month. You get increased storage and file storage with more expensive plans.

Source: https://apps.shopify.com/drdownload

Another option is “Digital Downloads” by Uplinky. This app allows you to sell your digital products easily and effectively. With this great app, your customers get your Shopify digital products in seconds. The app seamlessly integrates into your store without the need for any technical expertise.

What are Shopify digital product email templates?

When your customers purchase a product, they receive an email with their order confirmation. Your customers receive an email confirming their order and shipping information for physical product sales. However, this type of email changes when you sell digital products.

After a sale, your customers receive a confirmation email with a download link. You can customize these email templates to suit your store’s specific needs. There are two main email templates you can use when selling Shopify digital products:

Download ready email templates notify your customers to download your Shopify digital products. Customers receive a download link in their email. Alternatively, you can display a download link directly on your store’s site.

Attachment updated email templates notify customers when a digital product they’ve bought has received an update. 

Please remember that the Digital Downloads app by Shopify greatly facilitates using email templates. Other digital download apps have their email templates. Therefore, you must ensure to customize those to suit your store’s needs.

What are the best practices for selling Shopify digital products?

When you’re ready to make money by selling your Shopify digital products, there are three key best practices to keep in mind:

#1 Start with a single product

Often, newcomers to Shopify digital products build a large product portfolio. As a result, they need to create a large e-commerce site to accommodate the volume of product offerings. In doing so, you may need to spend time and money building a robust online store to handle your product offerings. However, you may not have the time or budget to spend initially.

A good rule of thumb is to start with a single product. For instance, if you’re selling an e-book, start with the first volume in the series. This practice allows you to get the hang of selling Shopify digital products. As you gain more confidence in managing your store, you can add products one at a time. As such, you can begin selling more books as your store begins to pick up momentum.

#2 Start small and build your way up

At first, you may want to start with a Shopify Lite plan. The Shopify Lite plan allows you to start selling from your blog or website. As your sales and customer demand grow, you can migrate to a Shopify Basic plan. The Shopify Basic plan allows you to build a dedicated e-commerce site. 

Therefore, you can invest in building a robust online store as your customer demand and sales require you to do so. This approach allows entrepreneurs to start making money without a sizeable upfront investment.

#3 Integrate your marketing

You can use various channels for marketing your Shopify digital products. For example, you can use Instagram and Facebook to drive traffic to your online store. Also, blogs, YouTube channels, or email newsletters can help your customers find your e-commerce site. 

In particular, Shopify facilitates integrating your marketing efforts by allowing you to add a “Buy now” button virtually anywhere. For instance, Shopify Lite works very well with Facebook business pages. As a result, you can begin selling across various platforms without needing to send customers to third-party sites such as Amazon, Etsy, or eBay.

How can PickyStory help you sell Shopify digital products?

PickyStory makes creating product bundles, combos, and other deals easy and effective. PickyStory works well with both physical and digital products, helping you sell more to each customer. 

For instance, your customers can purchase a single book in a series. However, PickyStory can suggest purchasing a bundled series at a discount rate. So, instead of paying $4.99 per book, your customers care tempted with a deal of $9.99 for a bundle of three.

PickyStory also allows your customers to access tiered pricing based on specific selections. For example, suppose your site offers both physical and digital books. In that case, your customers can pay one price for physical books and a different one for e-books. You cancreate bundles of physical books, e-books, or a mixture of both, and apply different discount rules to each bundle.

Making money with Shopify digital Products

Thanks to Shopify’s unique platform, making money with Shopify digital products is possible. With Shopify, you can get your e-commerce store running in a few hours, and on a shoestring budget.

Suppose you’ve already got a website, blog, or social media. In that case, you can quickly integrate online payment features by using Shopify Lite. With plans starting at $9 a month, Shopify makes selling digital products online a painless proposition. 

What are you waiting for?

Start selling your Shopify digital products today with Shopify’s various alternatives.

If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.

Good Luck!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

MOST POPULAR

Back to top
pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands