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Shopify Digital Products: How to Sell Services or Digital Products on Shopify

  • 5 minutes

Shopify digital products: To most merchants, selling on Shopify entails selling physical items like clothing, beauty products, accessories, shoes, hardware, and home furnishings. Nevertheless, Shopify isn’t only about selling tangible items. Shopify can also facilitate selling digital products and services.

Shopify can become the easiest way for you to sell digital products and services online. In particular, Shopify can help you build your online shop without having to go through other platforms such as eBay or Amazon.

In this article, we’ll be taking a look at how you can use Shopify to sell digital products and services easily and effectively. We’ll also discover how you can make the best of your existing infrastructure, such as a website, blog, social media page, or even YouTube channel.

What are Shopify digital products?

Shopify digital products refer to non-tangible items your customers can access via download, email, or other electronic means. For instance, your blog advertises your e-books. As such, your readers can purchase your book directly on your website.

Additionally, you can create an individual website dedicated specifically to selling your book using Shopify as a platform. Just like regular, physical products, digital products are displayed on their own product pages on Shopify.

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Also, you can sell services on Shopify. These services may be available on a subscription basis or by booking your services directly. Shopify can help you take orders, process payments, and manage customer interaction.

There are plenty of digital products you can sell on Shopify. From art to legal counsel, digital products vary widely. There is virtually no limit to what you can sell on Shopify. 

Who can sell Shopify digital products?

In short, anyone with a Shopify account can sell digital products on Shopify. Shopify simplifies selling digital products online – often, all you need is a website and a Shopify basic plan, and you’re good to go!

The most common types of digital products include e-books, online courses, and photos/images. Other popular products include sound products like stock music clips, or subscriptions to digital magazines and publications. 

More recently, digital templates for products such as diet plans or spreadsheet, plus the latest crazy of NFTs can also be sold on Shopify. 

On the whole, you can sell just about any Shopify digital product through your website or social media page. Best of all, you can cut out the middleman, thereby reducing restrictions and building a closer relationship with your customers.

How can you sell Shopify digital products in your store?

Selling digital products in your store is a straightforward process. Let’s take a look at the ways you can sell using Shopify.

First, you can sell through your existing website, blog, or social media page. Shopify’s Lite plan allows you to add a “buy now” button. The Shopify Lite plan costs $9 a month and allows you to take payment and manage customer communications. 

Shopify Lite allows you to start selling your course, book, or subscription service straight from your website. Best of all, you don’t need any special coding skills. Shopify Lite integrates quite easily into any site or blog.

Second, you can build a brand-new online shop for your digital products. Starting with Shopify’s Basic plan, you can create an entirely new site. All you need is a domain name, and you’re ready to go. 

Shopify facilitates the whole process by allowing you to use themes and apps to create your brand-new online shop in a few hours. Shopify plans start at $29.99 a month. Plus, you get a 14-day free trial period.

Third, if you’re already selling online or looking to expand, you can use Shopify Plus to your advantage. Shopify Plus is a premier e-commerce platform you can utilize to sell digital products. 

In particular, if you have a high-volume, high-revenue online store, Shopify Plus can help you build a killer online shop in a fraction of the time.

Whatever plan you choose, you can sell Shopify digital products quickly and effectively. Shopify makes it easy for you to get started even on a shoestring budget. 

What are Shopify digital product download apps?

When selling digital products, you want your customers to get the best & safest experience. You can use the “Downloadable Digital Assets” app when it comes to delivering digital downloads on Shopify. 

Created by experienced Shopify developers, the app features a wide range of unique features including:

  • Restrict customers’ downloads to a number of IP addresses
  • Full order analysis with bandwidth & email tracking
  • Deliver personalized assets
  • Fraud protection - halt downloads if flagged as fraudulent
  • Send download emails using your own email address
shopify digital products
Source: https://apps.shopify.com/digital-assets

You can also try “DrDownload Digital Downloads” by Ecommergency. This app allows your customers to download any type of apps, such as PDFs, MP3s, or JPEGs. 

Best of all, this app handles all hosting and file storage. As such, you don’t need to worry about storing your files separately. DrDownloads start with a free seven-day trial. You get 1GB storage and a maximum of three files. Then, paid plans start at $9.99 a month. You get increased storage and file storage with more expensive plans.

Source: https://apps.shopify.com/drdownload

Another option is “Digital Downloads” by Uplinky. This app allows you to sell your digital products easily and effectively. With this great app, your customers get your Shopify digital products in seconds. The app seamlessly integrates into your store without the need for any technical expertise.

What are Shopify digital product email templates?

When your customers purchase a product, they receive an email with their order confirmation. Your customers receive an email confirming their order and shipping information for physical product sales. However, this type of email changes when you sell digital products.

After a sale, your customers receive a confirmation email with a download link. You can customize these email templates to suit your store’s specific needs. There are two main email templates you can use when selling Shopify digital products:

Download ready email templates notify your customers to download your Shopify digital products. Customers receive a download link in their email. Alternatively, you can display a download link directly on your store’s site.

Attachment updated email templates notify customers when a digital product they’ve bought has received an update. 

Please remember that the Digital Downloads app by Shopify greatly facilitates using email templates. Other digital download apps have their email templates. Therefore, you must ensure to customize those to suit your store’s needs.

What are the best practices for selling Shopify digital products?

When you’re ready to make money by selling your Shopify digital products, there are three key best practices to keep in mind:

#1 Start with a single product

Often, newcomers to Shopify digital products build a large product portfolio. As a result, they need to create a large e-commerce site to accommodate the volume of product offerings. In doing so, you may need to spend time and money building a robust online store to handle your product offerings. However, you may not have the time or budget to spend initially.

A good rule of thumb is to start with a single product. For instance, if you’re selling an e-book, start with the first volume in the series. This practice allows you to get the hang of selling Shopify digital products. As you gain more confidence in managing your store, you can add products one at a time. As such, you can begin selling more books as your store begins to pick up momentum.

#2 Start small and build your way up

At first, you may want to start with a Shopify Lite plan. The Shopify Lite plan allows you to start selling from your blog or website. As your sales and customer demand grow, you can migrate to a Shopify Basic plan. The Shopify Basic plan allows you to build a dedicated e-commerce site. 

Therefore, you can invest in building a robust online store as your customer demand and sales require you to do so. This approach allows entrepreneurs to start making money without a sizeable upfront investment.

#3 Integrate your marketing

You can use various channels for marketing your Shopify digital products. For example, you can use Instagram and Facebook to drive traffic to your online store. Also, blogs, YouTube channels, or email newsletters can help your customers find your e-commerce site. 

In particular, Shopify facilitates integrating your marketing efforts by allowing you to add a “Buy now” button virtually anywhere. For instance, Shopify Lite works very well with Facebook business pages. As a result, you can begin selling across various platforms without needing to send customers to third-party sites such as Amazon, Etsy, or eBay.

How can PickyStory help you sell Shopify digital products?

PickyStory makes creating product bundles, combos, and other deals easy and effective. PickyStory works well with both physical and digital products, helping you sell more to each customer. 

For instance, your customers can purchase a single book in a series. However, PickyStory can suggest purchasing a bundled series at a discount rate. So, instead of paying $4.99 per book, your customers care tempted with a deal of $9.99 for a bundle of three.

PickyStory also allows your customers to access tiered pricing based on specific selections. For example, suppose your site offers both physical and digital books. In that case, your customers can pay one price for physical books and a different one for e-books. You cancreate bundles of physical books, e-books, or a mixture of both, and apply different discount rules to each bundle.

Making money with Shopify digital Products

Thanks to Shopify’s unique platform, making money with Shopify digital products is possible. With Shopify, you can get your e-commerce store running in a few hours, and on a shoestring budget.

Suppose you’ve already got a website, blog, or social media. In that case, you can quickly integrate online payment features by using Shopify Lite. With plans starting at $9 a month, Shopify makes selling digital products online a painless proposition. 

What are you waiting for?

Start selling your Shopify digital products today with Shopify’s various alternatives.

If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.

Good Luck!

Read more: Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

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  • Topics: Shopify How-To

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