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Shopify Amazon integration: Amazon is the world’s largest e-commerce platform. While other international e-commerce sites rival it, Amazon claims the top spot due to its sheer size and market share. Here are some interesting facts to consider:
Does that seem surprising?
These staggering numbers show Amazon’s sheer size and presence. So, doesn’t it make sense for e-commerce brands to have some sort of presence on Amazon?
In this article, we’re going to talk about Shopify Amazon integration. In particular, we’re going to focus on how Shopify stores can work with Amazon’s platform to expand their overall market share and reach.
The answer is yes! You can integrate your Shopify store to work with Amazon’s e-commerce platform. Amazon allows Shopify users to link their stores to Amazon’s platform. In this situation, you’re not really merging Shopify with Amazon. What you’re doing is adding Shopify as a sales channel on Amazon’s platform.
This integration can happen in two ways:
1. Your Amazon profile uses products listed on your Shopify store for sale. When customers purchase from your Shopify store through Amazon, they get the same great products through Amazon instead of purchasing on your website directly.
2. Your Shopify store can use Amazon’s fulfillment services to handle shipping. While not necessary, it certainly helps to use Amazon’s fulfillment to facilitate overall shipping and warehousing costs.
There are two main types of Amazon accounts. The individual account is for those who sell fewer than 40 products monthly. The professional account is ideal for those selling more than 40 items monthly. While you can start with the individual account, you will hopefully scale past the 40-product mark. Therefore, you’ll need to switch over to a professional account.
Yes, you can absolutely sell Amazon products on Shopify. Once you have integrated Amazon with Shopify, you can enable Amazon products for sale on Shopify.
But there’s a small trick: you need to set up your Shopify store as an affiliate on your Amazon account. Doing so allows you to list Amazon products on your Shopify store via an affiliate link. However, you’ll need to create specific product listings.
A good way to help automate a fair amount of the process is by using third-party Shopify apps designed for Amazon integration. These apps can help sync inventory across both channels, handle fulfillment, and manage product listings.
Shopify Amazon integration has its share of benefits. Let’s take a close look.
Shopify Amazon integration allows merchants to expand their market reach. Merchants can access the world’s largest e-commerce platform using their existing setup. Unlike newcomers to Amazon, Shopify stores already have the infrastructure in place to sell and fulfill products.
Attracting new customers becomes possible due to accessing Amazon. Existing customers also have access to shop through Amazon or access products available only through Amazon.
For instance, dropshippers can now use Amazon as their main provider while offering a host of new products on their Shopify stores. As a result, existing customers may now have access to an entirely new line of products.
The Shopify Amazon integration allows online stores to access new customers segment. For example, stores that use Amazon fulfillment partners can target customers located in different geographic locations. This situation facilitates distribution and shipping to areas previously inaccessible.
Scalability is one of the biggest challenges online stores face when looking to expand. Scalability means being unable to handle the logistics needed to sustain growth during expansion. As a result, many small Shopify stores fail to grow beyond the current market reach.
Amazon helps small businesses improve their market reach by providing top-quality fulfillment services. Additionally, Amazon helps online stores easily source products and providers. Small online stores can, therefore, scale without many limitations.
Customer acquisition costs can quickly erode a business’s bottom line. Landing new customers requires an investment in sales and marketing strategies. Then, businesses must strive to keep their newfound customers.
However, the challenge lies in luring new customers based on a unique value proposition that differentiates one online store from the rest. This situation can prove complicated and quite onerous.
The Shopify Amazon integration changes that. When a Shopify store integrates with Amazon, Amazon’s robust marketing efforts plus its known reputation allow small Shopify stores to piggyback on its titanic market cap. This situation makes it easy for small stores to reduce customer acquisition costs while boosting their bottom line.
As you can see, the Shopify Amazon integration has a number of key benefits small businesses can’t afford to pass up. The main question now is, “what are the requirements for Shopify Amazon integration?”
Shopify Amazon integration is a relatively straightforward process. However, there are some requirements to take into consideration. Here is a look at the requirements needed for Shopify Amazon integration:
An active Amazon account. Merchants must have an Amazon Professional Seller account to integrate an active Shopify store with Amazon. While an individual account may work, a professional Seller account ensures Shopify stores get the most out of the Shopify Amazon integration.
Tax interview. The tax interview is a questionnaire consisting of business-related questions about the Shopify store and its operations.
Bank accounts. Typically, you’ll need two bank accounts. One is based in the US for Amazon to make payments. The second can be anywhere in the world. US citizens can use the same bank account for this purpose.
Currency. You must ensure that your Shopify store’s currency matches the currency used on Amazon.
Approval. You may need to get direct approval from Amazon to sell their products on your Shopify store. Additionally, your Shopify store’s return policy must match Amazon’s. Not all products require approval, so it’s worth checking out which ones do.
Let’s look at how to create an Amazon Seller account:
Here is a look at the product categories requiring approval:
As you can see, getting started with Shopify Amazon integration is not a difficult process. While it requires some effort, it’s not unreasonable. Most Shopify stores can complete the Shopify Amazon integration process in a few hours. So, it’s certainly worth checking out.
One of the beauties of Shopify Amazon integration is fully automating inventory sync. This feature means you don’t need any specific inventory management tools. You can seamlessly Amazon Shopify inventory sync across both platforms.
Let’s take a look at how you can achieve sync Shopify inventory with Amazon:
Here’s how to add Amazon as a sales channel:
From there, you’ll be prompted by a number of instructions to complete the integration between Shopify and Amazon Seller Central accounts. Upon completion, you’ll need to confirm the integration.
Please note that there are third-party apps offering Shopify Amazon integration services. Please be wary that these apps may not actually facilitate the Shopify Amazon integration process in the long run. The apps are worth checking out, but please note the process described above is the best and most effective way to sync Shopify and Amazon.
The next step is to create Amazon listings in the Shopify store. This process is easy:
Please bear in mind this process is needed for every product you plan to list on your Shopify store.
Here is a look at an Amazon product listing:
One of the most important steps is to enable Amazon Shopify inventory sync. Enabling this feature allows both platforms to track inventory movements across Shopify and Amazon.
Here’s how you can sync inventory between both platforms:
Now, Shopify tracks inventory movements on Amazon. Not clicking this function displays your inventory count as “100” on Amazon.
Manually setting inventory management works when selecting “manually manage inventory.” You can then enter the amount currently available.
Order fulfillment is straightforward when enabling Shopify Amazon integration. Enabling this function allows your Shopify store to fulfill orders easily. Here’s how:
Let’s look at a finished listing, including shipping options:
As you can see, the product listing shows Amazon Prime as a fulfillment option. This situation allows you to use Amazon’s fulfillment services with your Shopify store. Amazon’s fulfillment options are worth considering, especially during special Amazon events such as Prime Day.
That’s all there is to it! Amazon Shopify inventory syncing allows you easily manage your inventory between your Shopify and Amazon sales channels. There’s no need for any complex coding or development. Everything you need happens within both platforms.
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