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Shopify Abandoned Cart Emails: 6 Tips to Recover Carts Using Email

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There’s nothing worse in the e-commerce world than to have a customer leave a shopping cart filled with items. After all, the lost sales sting since the lost revenue may never be recovered for many reasons.

On the whole, the average abandoned cart rate is just shy of 70%. This figure means that Shopify stores potentially lose 7 of 10 sales. The figure rises to over 85% when focusing on mobile devices. Thus, finding ways to cut down on cart abandonment is a crucial aspect of keeping your e-commerce site humming along.

The good news is that you can use Shopify abandoned cart emails to boost your e-commerce site’s cart recovery rate. Best of all, the tactics and strategies used to boost cart recovery are much simpler than you think.

In this article, we’re going to discuss Shopify abandoned cart emails and how they can help your Shopify store recover potentially lost sales. We will discuss six killer tips to use cart recovery emails Shopify stores can leverage.

So, don’t go anywhere because highly useful information that could help your e-commerce site is coming right up!

What Is an Abandoned Cart Email?

An abandoned cart email is a type of email that is sent to customers who have added items to their online shopping cart but did not complete their purchase. The goal of an abandoned cart email is to encourage the customer to return to the website and complete their purchase.

Abandoned cart emails typically include a reminder of the items left in the customer’s cart and a call-to-action (CTA) to return to the website and complete their purchase. The email may also include a discount or offer to incentivize the customer to complete their purchase.

The content of an abandoned cart email can vary depending on the business and its branding strategy. Some businesses may choose to include additional product recommendations or customer reviews in the email to encourage the customer to make a purchase.

Abandoned cart emails are an effective way for businesses to recover lost sales and increase revenue. According to studies, sending an abandoned cart email can result in an average of 29% higher order value compared to regular promotional emails. Additionally, sending a series of follow-up abandoned cart emails can increase the likelihood of converting the sale.

Should You Send Cart Recovery Emails for Shopify?

Yes, sending cart recovery emails for Shopify can be a highly effective way to recover lost sales and increase revenue. Cart abandonment is a common problem for online retailers, and studies show that the average cart abandonment rate is around 70%.

Sending cart recovery emails allows businesses to remind customers of the items left in their cart and encourage them to return to the website and complete their purchase. These emails can be personalized with the customer’s name, and cart items and even offer a discount or incentive to complete the purchase.

Shopify offers built-in cart recovery email functionality through its abandoned checkout recovery feature. This feature allows businesses to automatically send cart recovery emails to customers who have abandoned their checkout. Additionally, many third-party email marketing services offer more advanced cart recovery email functionality, such as sending a series of follow-up emails to increase the likelihood of conversion.

Overall, sending cart recovery emails for Shopify is a highly effective strategy for recovering lost sales and increasing revenue. By reminding customers of their abandoned carts and offering incentives to complete their purchases, businesses can convert lost sales into new revenue.

How to Use Abandoned Cart Email Templates for Shopify?

To use abandoned cart email templates for Shopify, you can follow these steps:

Choose an Email Marketing Service

There are many email marketing services available that offer pre-built abandoned cart email templates for Shopify. Some popular options include Klaviyo, Omnisend, and Mailchimp. Choose the service that best fits your business needs and budget.

Set Up Abandoned Cart Email Automation

Once you’ve chosen an email marketing service, set up abandoned cart email automation. This strategy involves creating a trigger that sends an email to customers who have abandoned their cart. Depending on your email marketing service, this may involve creating a new automation workflow or using a pre-built abandoned cart email template.

Customize the Email Template

After setting up the Shopify abandoned cart email automation, customize the Shopify abandoned cart email template to match your branding and messaging. Most email marketing services offer drag-and-drop editors that allow you to customize the email template without any coding experience easily.

Personalize the Email

Personalization is key to making your Shopify abandoned cart emails effective. Use the customer’s name and include a reminder of the items left in their cart. Consider offering a discount or incentive to encourage them to complete their purchase.

Test and Optimize

Before sending your Shopify abandoned cart emails to customers, test the email to ensure it looks and functions correctly. Monitor the effectiveness of your abandoned cart email campaigns over time and optimize your email templates and messaging as needed to improve your conversion rates.

Overall, using abandoned cart email templates for Shopify is an effective way to recover lost sales and increase revenue. By following these steps, you can create customized and effective abandoned cart email campaigns that help you recover lost sales and improve customer engagement.

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Top 6 Tips for Shopify Abandoned Cart Emails

Here are some top tips for creating effective abandoned cart emails for Shopify:

Use Personalized Messaging

Personalized messaging can be highly effective in Shopify abandoned cart emails. Use the customer’s name and remind them of the items left in their cart. Consider including product images and descriptions to help jog their memory.

Offer an Incentive

Offering an incentive, such as a discount or free shipping, can encourage customers to complete their purchases. Use urgency in your messaging to make the incentive feel more compelling. Tactics such as adding countdown timers can go a long way toward enticing customers to follow through on a purchase.

Keep it Simple and Clear

Ensure the messaging in your abandoned cart email is clear and easy to understand. Don’t overload the email with too much information or clutter. Use clear and concise language to get your message across. Adding complicated or overly decorated language may simply confuse customers. Instead, focus on conveying a clear message. In doing so, customers will feel compelled to act. For instance, a message such as “finish your purchase to get great savings” clearly communicates what you want customers to do.

Optimize for Mobile

Many customers will be checking their email on their mobile devices, so optimizing your Shopify abandoned cart emails for mobile is important. Use a responsive email design that adjusts to different screen sizes and ensure the call-to-action button is easy to click on a mobile device. Don’t forget the cart abandonment rate is higher on mobile devices. So, focusing on mobile optimization is a great way to ensure your customers don’t leave items sitting in their carts.

Send Multiple Follow-Up Emails

Sending a series of follow-up emails can be more effective than a single email in recovering lost sales. Consider sending a reminder email within a few hours of the abandoned cart, followed by additional emails over the next few days.

Test and Measure

Continually test and measure the effectiveness of your Shopify abandoned cart emails. Use A/B testing to compare different subject lines, messaging, and incentives. Track conversion rates and adjust your messaging and incentives as needed to improve your results.

By following these tips, you can create effective abandoned cart email campaigns that help you recover lost sales and improve customer engagement on Shopify.

Best Examples of Shopify Abandoned Cart Emails

Here are some examples of effective abandoned cart emails from Shopify:

#1: Huckberry

Huckberry’s abandoned cart email template is straightforward, with a clear message reminding the customer of the items left in their cart. The email includes an eye-catching product image and a clear call-to-action button to complete the purchase. They also include a customer service contact to answer any questions.

Here’s a look at how Huckberry does cart recovery email Shopify users love:

Huckberry Abandoned Cart Email Template
Source: emailmastery.org/teardown/huckberry-email-marketing-teardown

Huckberry gets it right because they leave a clear message asking customers to finish their purchase. They list the item(s) in the cart and offer a useful message offering free shipping. This cart recovery email provides a good example of how you can create a highly useful Shopify abandoned cart email template.

#2: Chubbies

Chubbies’ abandoned cart email is fun and playful, using humor to grab the customer’s attention. The email features an animated gif of a person running, with the message “Hey, don’t forget your stuff!” The email includes a reminder of the items left in the cart, along with a clear call-to-action button to complete the purchase.

Here’s a look at a great cart recovery email Shopify users love from Chubbies:

Chubbies Abandoned Cart Email Template
Source:www.x-cart.com/email-marketing/abandoned-cart-email.html

This Shopify abandoned cart email template option gets it right because it doesn’t come off as pushy. Instead, this cart recovery email Shopify users love focuses on providing a friendly nudge. So, a friendly nudge can go a long way the next time you want to push customers to complete a purchase.

#3: Mack Weldon

Mack Weldon’s abandoned cart email is personalized and includes a discount incentive. The email includes a message addressing the customer by name, along with a reminder of the items left in the cart. They offer a 20% discount to encourage customers to complete their purchases, along with a clear call-to-action button.

Here’s a look at how Mack Weldon does cart recovery emails Shopify users enjoy:

Mack Weldon Abandoned Cart Email Template
Source: bittbox.com/inspiration/abandoned-cart-email-designs

As you can see, Mack Weldon uses the fear of missing out to entice customers to follow through. That is why this cart recovery email Shopify users love focuses on creating a sense of urgency. Don’t be afraid to make your customers feel like they might miss out. Instead, give them something to nudge them toward following through on their purchases.

#4: Society6

Society6’s abandoned cart email is visually appealing, with a colorful and eye-catching design. The email includes a reminder of the items left in the cart and similar products the customer might be interested in. They also offer free shipping and a discount code to incentivize customers to complete their purchase.

Here’s a look at how Society6 does Shopify abandoned cart emails:

Society6 Abandoned Cart Email Template
Source: https://www.sendinblue.com/blog/best-abandoned-cart-email-examples/

This great Shopify abandoned cart email gives customers two crucial things to think about. First, giving customers 48 hours to complete the purchase creates a sense of urgency. Second, customers can get 30% off if they follow through. Otherwise, they lose the discount. This approach works very well to get customers to follow through, or else they may lose the item they want at the price they want.

#5: Alo Yoga

Alo Yoga’s abandoned cart email is personalized and includes a sense of urgency. The email includes a message addressing the customer by name and a reminder of the items left in the cart. They offer free shipping and a 10% discount, but only for the next 24 hours, creating a sense of urgency to encourage the customer to complete their purchase.

Here’s a look at how Alo Yoga handles Shopify abandoned cart emails:

Alo Yoga Abandoned Cart Email Template
Source: pixlee.com/blog/automating-abandoned-cart-emails-with-user-generated-content

Alo Yoga isn’t afraid to put customers on the spot. By asking, “ready to commit?” the brand asks customers to make up their minds. But the brand does it in a friendly, not pushy way. Overall, this great example can help you create a Shopify abandoned cart email template you can use time and time again.

These examples show the importance of personalization, clear messaging, and incentives in creating effective abandoned cart emails for Shopify. Following these principles, you can create abandoned cart emails that effectively recover lost sales and improve customer engagement.

Conclusion

There you have it! These great Shopify abandoned cart email ideas take the guesswork out of improving your e-commerce site’s cart recovery rate.

The next step is to use these ideas for your Shopify store’s benefit. Don’t be afraid to test different ideas to see which ones work best. After all, testing is a crucial part of any successful marketing strategy.

Please remember that the longer you wait to harness the power of cart recovery emails Shopify users love, the more money you leave on the table.

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