[New feature] Spend X Get Y – now with tiered rewards! ⭐️

Shopify Abandoned Cart Emails: Templates & Tips to Recover Carts Using Email

Table of Contents

There’s nothing worse in the e-commerce world than to have a customer leave a shopping cart filled with items. After all, the lost sales sting since the lost revenue may never be recovered for many reasons.

On the whole, the average abandoned cart rate is just shy of 70%. This figure means that Shopify stores potentially lose 7 of 10 sales. The figure rises to over 85% when focusing on mobile devices. Thus, finding ways to cut down on cart abandonment is a crucial aspect of keeping your e-commerce site humming along.

The good news is that you can use Shopify abandoned cart emails to boost your e-commerce site’s cart recovery rate. Best of all, the tactics and strategies used to boost cart recovery are much simpler than you think.

In this article, we’re going to discuss Shopify abandoned cart emails and how they can help your Shopify store recover potentially lost sales. We will discuss six killer tips to use cart recovery emails Shopify stores can leverage.

So, don’t go anywhere because highly useful information that could help your e-commerce site is coming right up!

What Is an Abandoned Cart Email?

An abandoned cart email is a type of email that is sent to customers who have added items to their online shopping cart but did not complete their purchase. The goal of an abandoned cart email is to encourage the customer to return to the website and complete their purchase.

Abandoned cart emails typically include a reminder of the items left in the customer’s cart and a call-to-action (CTA) to return to the website and complete their purchase. The email may also include a discount or offer to incentivize the customer to complete their purchase.

The content of an abandoned cart email can vary depending on the business and its branding strategy. Some businesses may choose to include additional product recommendations or customer reviews in the email to encourage the customer to make a purchase.

Abandoned cart emails are an effective way for businesses to recover lost sales and increase revenue. According to studies, sending an abandoned cart email can result in an average of 29% higher order value compared to regular promotional emails. Additionally, sending a series of follow-up abandoned cart emails can increase the likelihood of converting the sale.

Should You Send Cart Recovery Emails for Shopify?

Yes, sending cart recovery emails for Shopify can be a highly effective way to recover lost sales and increase revenue. Cart abandonment is a common problem for online retailers, and studies show that the average cart abandonment rate is around 70%.

Sending cart recovery emails allows businesses to remind customers of the items left in their cart and encourage them to return to the website and complete their purchase. These emails can be personalized with the customer’s name, and cart items and even offer a discount or incentive to complete the purchase.

Shopify offers built-in cart recovery email functionality through its abandoned checkout recovery feature. This feature allows businesses to automatically send cart recovery emails to customers who have abandoned their checkout. Additionally, many third-party email marketing services offer more advanced cart recovery email functionality, such as sending a series of follow-up emails to increase the likelihood of conversion.

Overall, sending cart recovery emails for Shopify is a highly effective strategy for recovering lost sales and increasing revenue. By reminding customers of their abandoned carts and offering incentives to complete their purchases, businesses can convert lost sales into new revenue.

How to Use Abandoned Cart Email Templates for Shopify?

To use abandoned cart email templates for Shopify, you can follow these steps:

Choose an Email Marketing Service

There are many email marketing services available that offer pre-built abandoned cart email templates for Shopify. Some popular options include Klaviyo, Omnisend, and Mailchimp. Choose the service that best fits your business needs and budget.

Set Up Abandoned Cart Email Automation

Once you’ve chosen an email marketing service, set up abandoned cart email automation. This strategy involves creating a trigger that sends an email to customers who have abandoned their cart. Depending on your email marketing service, this may involve creating a new automation workflow or using a pre-built abandoned cart email template.

Customize the Email Template

After setting up the Shopify abandoned cart email automation, customize the Shopify abandoned cart email template to match your branding and messaging. Most email marketing services offer drag-and-drop editors that allow you to customize the email template without any coding experience easily.

Personalize the Email

Personalization is key to making your Shopify abandoned cart emails effective. Use the customer’s name and include a reminder of the items left in their cart. Consider offering a discount or incentive to encourage them to complete their purchase.

Test and Optimize

Before sending your Shopify abandoned cart emails to customers, test the email to ensure it looks and functions correctly. Monitor the effectiveness of your abandoned cart email campaigns over time and optimize your email templates and messaging as needed to improve your conversion rates.

Overall, using abandoned cart email templates for Shopify is an effective way to recover lost sales and increase revenue. By following these steps, you can create customized and effective abandoned cart email campaigns that help you recover lost sales and improve customer engagement.

Grow your sales with high-performing deals.

Top 6 Tips for Shopify Abandoned Cart Emails

Here are some top tips for creating effective abandoned cart emails for Shopify:

Use Personalized Messaging

Personalized messaging can be highly effective in Shopify abandoned cart emails. Use the customer’s name and remind them of the items left in their cart. Consider including product images and descriptions to help jog their memory.

Offer an Incentive

Offering an incentive, such as a discount or free shipping, can encourage customers to complete their purchases. Use urgency in your messaging to make the incentive feel more compelling. Tactics such as adding countdown timers can go a long way toward enticing customers to follow through on a purchase.

Keep it Simple and Clear

Ensure the messaging in your abandoned cart email is clear and easy to understand. Don’t overload the email with too much information or clutter. Use clear and concise language to get your message across. Adding complicated or overly decorated language may simply confuse customers. Instead, focus on conveying a clear message. In doing so, customers will feel compelled to act. For instance, a message such as “finish your purchase to get great savings” clearly communicates what you want customers to do.

Optimize for Mobile

Many customers will be checking their email on their mobile devices, so optimizing your Shopify abandoned cart emails for mobile is important. Use a responsive email design that adjusts to different screen sizes and ensure the call-to-action button is easy to click on a mobile device. Don’t forget the cart abandonment rate is higher on mobile devices. So, focusing on mobile optimization is a great way to ensure your customers don’t leave items sitting in their carts.

Send Multiple Follow-Up Emails

Sending a series of follow-up emails can be more effective than a single email in recovering lost sales. Consider sending a reminder email within a few hours of the abandoned cart, followed by additional emails over the next few days.

Test and Measure

Continually test and measure the effectiveness of your Shopify abandoned cart emails. Use A/B testing to compare different subject lines, messaging, and incentives. Track conversion rates and adjust your messaging and incentives as needed to improve your results.

By following these tips, you can create effective abandoned cart email campaigns that help you recover lost sales and improve customer engagement on Shopify.

Best Examples of Shopify Abandoned Cart Emails

Here are some examples of effective abandoned cart emails from Shopify:

#1: Huckberry

Huckberry’s abandoned cart email template is straightforward, with a clear message reminding the customer of the items left in their cart. The email includes an eye-catching product image and a clear call-to-action button to complete the purchase. They also include a customer service contact to answer any questions.

Here’s a look at how Huckberry does cart recovery email Shopify users love:

Huckberry Abandoned Cart Email Template
Source: emailmastery.org/teardown/huckberry-email-marketing-teardown

Huckberry gets it right because they leave a clear message asking customers to finish their purchase. They list the item(s) in the cart and offer a useful message offering free shipping. This cart recovery email provides a good example of how you can create a highly useful Shopify abandoned cart email template.

#2: Chubbies

Chubbies’ abandoned cart email is fun and playful, using humor to grab the customer’s attention. The email features an animated gif of a person running, with the message “Hey, don’t forget your stuff!” The email includes a reminder of the items left in the cart, along with a clear call-to-action button to complete the purchase.

Here’s a look at a great cart recovery email Shopify users love from Chubbies:

Chubbies Abandoned Cart Email Template
Source:www.x-cart.com/email-marketing/abandoned-cart-email.html

This Shopify abandoned cart email template option gets it right because it doesn’t come off as pushy. Instead, this cart recovery email Shopify users love focuses on providing a friendly nudge. So, a friendly nudge can go a long way the next time you want to push customers to complete a purchase.

#3: Mack Weldon

Mack Weldon’s abandoned cart email is personalized and includes a discount incentive. The email includes a message addressing the customer by name, along with a reminder of the items left in the cart. They offer a 20% discount to encourage customers to complete their purchases, along with a clear call-to-action button.

Here’s a look at how Mack Weldon does cart recovery emails Shopify users enjoy:

Mack Weldon Abandoned Cart Email Template
Source: bittbox.com/inspiration/abandoned-cart-email-designs

As you can see, Mack Weldon uses the fear of missing out to entice customers to follow through. That is why this cart recovery email Shopify users love focuses on creating a sense of urgency. Don’t be afraid to make your customers feel like they might miss out. Instead, give them something to nudge them toward following through on their purchases.

#4: Society6

Society6’s abandoned cart email is visually appealing, with a colorful and eye-catching design. The email includes a reminder of the items left in the cart and similar products the customer might be interested in. They also offer free shipping and a discount code to incentivize customers to complete their purchase.

Here’s a look at how Society6 does Shopify abandoned cart emails:

Society6 Abandoned Cart Email Template
Source: https://www.sendinblue.com/blog/best-abandoned-cart-email-examples/

This great Shopify abandoned cart email gives customers two crucial things to think about. First, giving customers 48 hours to complete the purchase creates a sense of urgency. Second, customers can get 30% off if they follow through. Otherwise, they lose the discount. This approach works very well to get customers to follow through, or else they may lose the item they want at the price they want.

#5: Alo Yoga

Alo Yoga’s abandoned cart email is personalized and includes a sense of urgency. The email includes a message addressing the customer by name and a reminder of the items left in the cart. They offer free shipping and a 10% discount, but only for the next 24 hours, creating a sense of urgency to encourage the customer to complete their purchase.

Here’s a look at how Alo Yoga handles Shopify abandoned cart emails:

Alo Yoga Abandoned Cart Email Template
Source: pixlee.com/blog/automating-abandoned-cart-emails-with-user-generated-content

Alo Yoga isn’t afraid to put customers on the spot. By asking, “ready to commit?” the brand asks customers to make up their minds. But the brand does it in a friendly, not pushy way. Overall, this great example can help you create a Shopify abandoned cart email template you can use time and time again.

These examples show the importance of personalization, clear messaging, and incentives in creating effective abandoned cart emails for Shopify. Following these principles, you can create abandoned cart emails that effectively recover lost sales and improve customer engagement.

Conclusion

There you have it! These great Shopify abandoned cart email ideas take the guesswork out of improving your e-commerce site’s cart recovery rate.

The next step is to use these ideas for your Shopify store’s benefit. Don’t be afraid to test different ideas to see which ones work best. After all, testing is a crucial part of any successful marketing strategy.

Please remember that the longer you wait to harness the power of cart recovery emails Shopify users love, the more money you leave on the table.

Grow your sales with high-performing deals.

MOST POPULAR

Back to top
pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands