Driving traffic to your store is difficult, and acquiring customers is usually quite expensive when you consider the advertising and marketing costs involved. Therefore, once a customer is browsing your online store, it’s important to do everything you can to make a sale. 

In fact, making a sale is not enough. You need to do whatever you can generate as much revenue as possible from every single customer. It’s much easier (and cheaper) to sell to an existing customer, which is why upselling to each store visitor is crucial to your e-commerce success. 

You don’t need to take my word for it. Jeff Bezos has previously confirmed that a staggering 35% of Amazon’s revenue comes from their upselling and cross-selling deals, including “frequently bought together” and product recommendations.