[New feature] Spend X Get Y – now with tiered rewards! ⭐️

Ecommerce Email Marketing: 10 Examples of Brilliant Campaigns [+Examples]

Ecommerce email marketing: We listed ten excellent examples of professional email marketing for e-commerce from real brands. You’re going to learn some of the best practices for engaging potential customers and see how other businesses did the same.

Without further ado, let’s dive in.

 

#1 The 5TH (Ecommerce Email Marketing)

Many subscribers might be interested in buying your products, but they might not be ready to do that. One way to encourage them to buy is to make an awesome product presentation that serves as both an introduction and promotion.

In this great email example, The 5TH announces the return of popular products. The announcement is made via a large headline. But what makes this email awesome is an excellent product presentation thanks to quality product visuals.

What we like is the visual that shows the watch on a person’s arm, which might help customers imagine having that product. Another visual at the bottom offers a side view of the product, which almost makes us feel like we’re looking at it on the product page.

ecommerce email marketing
Source: https://the5th.com

Grow your sales with high-performing deals.

#2 Beardbrand

Many ecommerce email marketing experts say that great emails have attention-grabbing headlines, and this is an awesome example. Beardbrand’s email opens with “Get Stoned,” which is a nice way to make the recipient want to learn more.

But as we read on, we understand that the headline refers to a brand whose products are promoted in the message. Check out the text, too, it’s got a nice conversational style that makes it easy to read and understand.

The final push to convert the recipient is the 15% discount. Offering discounts via emails is a common practice to increase sales that provides extra motivation to buy. In this specific case, Beardbrand gives the discount because the product is new on their online store, so it’s a way to motivate shoppers to try it out.

ecommerce email marketing
Source: https://www.beardbrand.com

#3 Vessi (Ecommerce Email Marketing)

Want to see a marketing email that promotes a brand without actually mentioning any products? This example from Vessi, a footwear brand, does a great job at doing just that.

The email opens with a question, which is another good way to grab the attention of recipients. Since the message was sent in July, the question about going on vacation should sound relevant to many people.

Vessi continues the email with several options for answering (which are basically product categories). A recipient can choose shoes for common vacation types, which is very convenient. And look at those images, too—they will definitely make many recipients imagine themselves being on vacation.

ecommerce email marketing
Source: https://vessi.com

#4 Holland & Barrett (Ecommerce Email Marketing)

This email is an excellent example of deep knowledge of customers’ needs. Holland & Barrett, a health retailer, uses this message to share products with people who have sleeping problems. The email’s subject line “Struggling to sleep?” will definitely catch the attention.

What makes this ecommerce email marketing example great is product categorization. Instead of promoting products in a more traditional way, the brand uses a creative solution. There are alarm clocks with different hours to help recipients find products they need.

For example, they can find products for fatigue reduction under the first alarm clock with 7 am on it. Scroll down a bit lower and they’ll see the second clock with 11 am and some products designed to help with “pre-launch” focus.”

ecommerce email marketing
Source: https://www.hollandandbarrett.com/en-us

#5 HelloFresh

Product bundle discounts are a great way to encourage customers to try new products and services. HelloFresh, a meal kit company, uses this strategy to get some new purchases from email subscribers.

There are several great practices from this ecommerce email marketing example. First, the recipient will know its purpose immediately thanks to a prominent headline. Second, the colorful product visual catches our attention and makes us scroll down. Third, the concise text has the main message in bold text, which helps us understand the offer without reading the whole thing.

Also, note the bottom section where the email describes how to get in touch with customer support. This is an excellent idea since potential customers might have a lot of questions related to products in meal boxes, calories, delivery terms, etc.

ecommerce email marketing
Source: https://www.hellofresh.com

#6: Timberland

This next example is a welcome email—the very first email that businesses send to new email newsletter subscribers. Since welcome emails generate 4x more opens and 5x more clicks compared to marketing emails, they are super important to get right.

Timberland did a great job at that. The email is full of information that potential customers would want to learn about the brand including several marketing messages to encourage them to make the first purchase.

A quick glance at this ecommerce email marketing example reveals that customers can get a discount for the first purchase, enroll in a referral program to unlock even more perks, receive birthday gifts, and get free shipping.

ecommerce email marketing
Source: https://www.timberland.com

#7 Illy (Ecommerce Email Marketing)

The Italian coffee producer lets its subscribers know about a pre-holiday flash sale with this simple email. Although the message focuses on the main value proposition, the 20% discount on coffee products, there are also several other product sections to encourage exploration.

The brand’s ecommerce email marketing strategy is all about simplicity. The message doesn’t have as much content as other examples in this list, but that’s okay because it gets straight to the point. Another great thing is the use of white space that allows the CTA button and other elements to stand out.

Note that the email has a heading and a subheading. One possible reason is that the brand wanted to convey two messages: about the sale’s duration and the discount size. Two headings are okay in this case since the following text is short and doesn’t overwhelm the reader.

ecommerce email marketing
Source: https://www.illy.com/en-us/home

#8 Gget (Ecommerce Email Marketing)

The next ecommerce email marketing example is asking recipients to take part in an online survey. Collecting feedback is essential for ecommerce businesses, so survey emails need to be as appealing as possible.

Gget did an excellent job with that. The email opens with an amazing visual of the food served by the brand. If that won’t get you in the mood for a snack, nothing will. What follows is a short and sweet text asking recipients to complete the survey.

Another great thing about this email is the incentive. Giving free products and discounts as a thank-you for completing surveys is a common ecommerce email marketing practice. Note that the sentence with the reward (a free drink) is written in bold to highlight the offer.

ecommerce email marketing
https://gget.com

#9 Made In (Ecommerce Email Marketing)

This email is an excellent example of making a non-promotional campaign and still getting an opportunity to get conversions. In this case, Made In gives its take on the great burger debate that many of its customers have: smash vs pub styles.

The brand adds a note about the product (a frying pan) by saying that it’s an easy and convenient way to cook both styles. This way, Made In does the promotion in a non-pushy way and presents how customers can use the product to get burgers for fans of both cooking styles.

Last thing: just take a look at that awesome picture of burgers being prepared. Such amazing visuals are a must for Shopify ecommerce email marketing, especially in cases where food or kitchen products are promoted.

Source: https://madeincookware.com

#10 Death Wish Coffee

Using a dark theme in your emails? Then you’ll like this email example from Death Wish Coffee. It uses white and red color to make the text stand out on the pitch-black background, which is a must for readability.

Another good practice from this example is the text size. Large fonts allow to convey the message about the sale effectively, so the recipient will understand the offer immediately. You can use similar sizes for sales emails to raise awareness among subscribers.

Note the calendar at the bottom of the email. Since the offer is timed and there are only a few days left, the brand reminds subscribers about the deadline in this great creative way.

Source: https://www.deathwishcoffee.com

Examples of E-commerce Email Marketing: Final Thoughts

Email marketing for e-commerce is a great way to connect with customers directly and promote your products, sales, and special deals. With Shopify, it’s easy to market to your customers and store visitors using an e-commerce email marketing app – there are many to choose from. 

Another great thing about this marketing method is that you can be creative and use different designs, texts, styles, and techniques to engage potential customers.

We hope these ecommerce email marketing examples were helpful to inspire you to create nice campaigns for your ecommerce store.

If you’re looking for more recommendations from the Shopify app store, check out the PickyStory blog.

Good Luck!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

MOST POPULAR

Back to top
pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands