Last year’s Black Friday and Cyber Monday were efficacious. According to BigCommerce, the fashion and jewelry brands enjoyed the biggest revenue raise through social media platforms. Approx. 70% of the total Gross Merchandise Volume (GMV) for fashion brands came from Facebook. The fashion brands experienced higher GMV than the last year.
The report suggested that selling clothes, jewelry, and accessories from Facebook and Instagram was a more effective tactic in 2022. That said, email marketing, selling on platforms like Amazon, and site UX and checkout optimization require special mention here too. According to Amazon, fashion and jewelry accessories had the highest sales vertical leading by 32% which is significantly more Average Order Value than other categories. Also, on eBay fashion and jewelry succeeded by 14%.
One of the leading brands, Olive Clothing’s founder Rohan Moore unveiled about his successful tactics. He said that they believe in covering limited channels to reach their vibrant audience. For them, the successful trends were on Facebook and Instagram giving them a fantastic offer to communicate and also email marketing. The trend of sponsoring ads and coming with unique discount tactics are now giving a competitive edge to all sellers.