A Shopify QR code is a type of two-dimensional barcode that can be scanned using a smartphone camera to quickly and easily access a Shopify store or a specific product page. The code contains information such as a website URL or product details, which a QR code reader app can decode on a mobile device.
The QR codes Shopify uses are commonly utilized for marketing and promotional purposes, such as print ads, product packaging, business cards, and store signage. By scanning the code, customers can quickly access the store or product page without manually typing in the URL.
Shopify provides built-in tools allowing merchants to generate QR codes for their stores or products. Merchants can customize the design of the QR code and track analytics such as the number of scans and conversions.
Shopify QR codes can help increase engagement, drive traffic to a store, and improve the overall customer experience. So, using them in your store as often as possible makes sense.