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The 12 Best Shopify Apps to Increase AOV [2023]

5 minutes

Increasing revenue is atop every e-commerce site’s priority list. However, the question is, “how to increase revenue?”

The simple answer is to sell more. While selling more is a good way to increase revenue, it’s not the most practical. The cost of customer acquisition and marketing can quickly drain profit margins. As a result, there has to be a better way to ensure revenue growth without spending more.

The answer is to increase average order value.

In this article, we’re going to explore what average order value is and how you can increase it to boost revenue growth. We are also going to look at the twelve best Shopify apps to increase average order value in 2023.

So, let’s get on with it!

What is Average Order Value?

Average order value (AOV) refers to the average amount each customer spends on your e-commerce site. AOV is used to measure how much each customer is worth in terms of how much they spend. Naturally, the more a customer spends, the more valuable they become to your business.

Also, AOV is a useful metric to measure your Shopify store’s performance. You can tell your store is performing well when you notice your AOV steadily climbing. In contrast, a falling AOV means something is keeping customers from spending more per purchase.

Please note the AOV can help take your e-commerce site to the next level. So, it’s crucial to ensure that you keep this metric in mind as you plan your sales and marketing efforts.

How is Average Order Value Calculated?

Calculating AOV is pretty straightforward.

Let’s take a look at this example:

ABC Store sold $1,000 in an hour. The site registered a total number of 5 transactions. Thus, we have $1,000 / 5 = $200. In this example, the store’s AOV is $200.

Now, let’s incorporate some changes.

ABC Store sold $1,200 in an hour. The site registered a total of 5 transactions. Thus, we have $1,200 / 5 = $240. As you can see, the site’s AOV has now jumped to $240.

How so?

Sales increased in dollar amounts. But the number of transactions remained the same. As a result, the AOV in this period climbed by $40.

Now, let’s consider this situation:

ABC Store sold $800 in an hour. The site registered a total of 5 transactions. Thus, we have $800 / 5 = $160. As you can see, the site’s AOV has now dropped to $160 from the original $200. This situation highlights how AOV can drop even when the number of transactions stays the same.

The key lies in how much customers spend per transaction. You don’t need to increase the number of transactions. You need to increase the number of sales per period.

Why is AOV Important for your Shopify Store?

AOV is a critical component of your online store’s success. Here are three compelling reasons why Shopify AOV is critical for your e-commerce site’s success:

Customer acquisition is expensive. It’s always much more expensive to find new customers than to sell to existing ones. It’s always much more cost-effective to upsell and cross-sell your current customers since they already know your products and value proposition. You don’t need to spend nearly as much money as it would promoting to new customers.

Keep costs in check. Upselling and cross-selling are like doing more with less. When you can upsell your existing customers, you can keep your costs in check. In other words, you can do a lot more with a lot less by focusing on increasing your Shopify store’s AOV.

Clear your inventory. One of the worst things any e-commerce site can go through is growing inventory. Boosting your AOV helps keep your inventory moving. Consequently, you can keep costs in check by keeping your inventory in check.

Grow your sales with high-performing deals.

How to Find the Best Shopify AOV Apps?

Here’s a secret to boosting your Shopify AOV: use automated apps! Apps can help boost your AOV by offering promotions and offers such as:

Traditional e-commerce platforms require coding to incorporate changes such as these into your Shopify store.

Well, not anymore. Shopify AOV apps can take care of the heavy lifting for you. But how can you find the best Shopify AOV apps?

There are five questions you must consider:

Answering these questions will help you figure out the best Shopify AOV App.

The 12 Best Shopify Apps to Increase AOV

App Name	PRICe	Free Trial	Number of Reviews	rating	Support
PickyStory	Free to install	7 days	346	4.8	Email, live chat, video call
BoxBuilder	$19.99/month	7 days	125	4.8	Email
Bundle Products Upsell	$12.49/month	14 days	708	4.9	Email
Cart Upsell + Free Gifts Monster	$12.99/month	10 days	333	4.9	Email
Crophike	$15/month	Free plan available	5	5.0	Email
Essential Free Shipping Bar	Free	N/A	101	5.0	Email
In Cart Upsell & Cross Sell	$19.99/month	30 days	833	4.9	Email, live chat
Mode Magic	$9/month	Free plan available	540	4.9	Email
ReConvert Upsell & Cross Sell	$4.99/month	30 days	3480	4.9	Email
Selleasy	$6.99/month	30 days	482	5.0	Email, live chat, video call
Upsell & Bundle Products	Free	N/A	230	4.9	Email
Wide Bundles	$16/month	N/A	302	4.8	Email

#1: PickyStory

PickyStory’s platform has a suite of tools designed specifically to increase your average order value. PickyStory allows you to take any product in your store, and add an upsell deal to that product (either displayed on the page or as a popup). You can also use PickyStory to create mix-and-match deals that encourage customers to add more products to their cart.

Another powerful feature to increase your AOV is the ability to sell bundles as products. These can be added to your collections and look like regular products, except that they are made up of multiple SKUs. Customers see the bundle, appreciate the ease of adding several products at once, and your AOV increases instantly.