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Best 10 Shopify 2.0 Themes For Your Store [2023]

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With the introduction of Shopify’s Online Store 2.0 in mid-2021, merchants using the platform started embracing new themes that had been designed specifically to take advantage of Shopify’s new capabilities. While a majority of new Shopify themes now are designed for 2.0, some are better at using these new tools than others. Let’s take a look at the best Shopify 2.0 themes for your store. 

What is a Shopify 2.0 Theme?

Shopify decided that 2021 was the year for a facelift. In one of their largest updates to the platform, Online Store 2.0 offered new opportunities for building apps and themes, as well as for merchants creating an online store experience. 

Shopify 2.0 themes really capitalize on the features that were released with the Online Store 2.0 update. These include simplified drag-and-drop capabilities, improved page loading speeds, and dedicated accessibility features built-in, plus all the traditional components of Shopify themes

Why Should You Upgrade to a Shopify 2.0 Theme?

All new themes added to the Shopify Theme Store are Online Store 2.0 compatible. However, if your store is using an older theme, or an older version of a theme, it’s possible that this is not Online Store 2.0 compatible. While you may not be noticing any issues with your theme yet (the rollout was still relatively recent), you may start to have issues down the line, with certain legacy features being no longer supported. 

Therefore, it might be the perfect time to start thinking about giving your theme an upgrade. Given that changing themes on Shopify is (relatively) straightforward, upgrading will bring you the peace of mind that you will be able to enjoy ongoing support. 

Where Can You Find the Best Shopify 2.0 Themes?

All of the themes supported (and vetted) by Shopify are available on the Shopify theme store. What’s more, the theme store makes it easy to see whether a theme is Shopify 2.0 compatible or not. 

Chances are, any theme you find on the theme store will now be 2.0 compatible, as this is a requirement for new themes. If you’re looking for custom themes outside the Shopify theme store, be sure to check with the theme developer to confirm that the theme is 2.0 compatible.

10 of the Best Shopify 2.0 Themes

Let’s take a look at some of the best themes that are compatible with Shopify’s Online Store 2.0 upgrade. If you want to browse through these for yourself, you can visit the Shopify Theme Store, go to “Collections” on the top navigation menu, and select “Online Store 2.0 themes”. 

However, if you don’t have time to sift through the 60+ results, you can check out our curated list of the best Shopify 2.0 themes, based on our experience, their popularity, and ratings/reviews as seen on each theme’s listing. Let’s go! 

Theme Name

PRICe

Total ratings

Satisfaction rating

Support

Beyond

$250

12

83%

Email

Dawn

Free

69

43%

Email

Emerge

$250

34

100%

Email

Expanse

$320

107

95%

Help Center + Email

Minimal

Free

98

83%

Email

Narrative

Free

53

55%

Email

Providence

$200

205

97%

Email + Phone

Retina

$210

272

96%

Email

Symmetry

$300

274

93%

Help Center + Email

Tailor

$310

3

100%

Email

#1 Dawn

We have to start this list with Dawn. This aptly named theme was Shopify’s first reference theme that was fully 2.0 compatible. Embracing all the new 2.0 features, Dawn is designed for maximum flexibility, compatibility on all browsers, and plenty of elements that make it easy for merchants and customers alike to navigate. 

Before Dawn, many Shopify merchants opted to use Debut – another flagship and extremely popular theme. Dawn loads 35% faster than Debut. Although Dawn has mixed reviews, it’s still a solid choice for merchants looking for a Shopify 2.0 theme. 

best shopify 2.0 themes
Source: themes.shopify.com/themes/dawn/styles/default

Top features:

#2 Beyond

Beyond is a top Shopify 2.0 theme with some great positive reviews. If your brand has a story to tell, Beyond might be the theme you’re looking for. Designed with visual storytelling in mind, you can improve brand impact and connect with your customers, ensuring they understand your ethos from the second they hit your homepage. 

best shopify 2.0 themes
Source: themes.shopify.com/themes/beyond/styles/essentials

Top features:

#3 Minimal

Designed by Shopify itself, Minimal is a free theme that’s ideal for those just getting started on Shopify’s platform. This Shopify 2.0 theme has a lot of great features but also keeps things simple and lets your products do the talking. Minimal is an ideal theme for clothing and accessory stores, but can be utilized in just about any industry. 

best shopify 2.0 themes
Source: themes.shopify.com/themes/minimal/styles/vintage

Top features:

#4 Emerge

Emerge is an incredibly popular theme that’s great if you’re looking for a modern theme. With a clean layout, it helps add class to your product offerings and a stylish vibe throughout the store. Bold, refined type helps add to your imagery without distracting the customer from what’s really important – your products. 

best shopify 2.0 themes
Source: themes.shopify.com/themes/emerge/styles/dark

Top features:

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#5 Narrative

As its name suggests, Narrative is a theme designed to let your products do the talking. This Shopify 2.0 theme is made by Shopify, so you can be sure that all of the platform’s latest features and updates will be supported out of the box. Narrative is also free, so if you’re on a budget this theme is well worth a look. 

Source: themes.shopify.com/themes/narrative/styles/earthy

Top features:

#6 Providence

Looking for a clean theme that will keep your customers focusing on your products? Take Providence for a spin. This theme is designed to drive conversions, and is ideal for brands in the electronics or business supplies industries. That said, any brand looking to emphasize their products can use Providence to captivate their customers. 

Source: themes.shopify.com/themes/providence/styles/thunderbolt

Top features:

#7 Retina

As you may guess from the name, Retina is a theme that’s all about creating eye-catching pages. Get your camera ready, because this theme is ideal for showcasing beautiful, bold images. We all know that product reviews and testimonials are critical for adding social proof and converting new customers – Retina lets you add testimonials sections throughout your store. 

Source: themes.shopify.com/themes/retina/styles/amsterdam

Top features:

#8 Tailor

Tailor is a relatively new theme and is another Shopify 2.0 compatible option. This theme is designed with clothing and fashion stores in mind, but if you’re outside that industry, you still might like the look of this one. Tailor is great for stores with larger product catalogs, and has a suite of excellent features you (and your customers) will love. 

best 2.0 shopify themes
Source: themes.shopify.com/themes/tailor/styles/cotton

Top features:

#9 Symmetry

If your brand is growing, you will need a theme that can grow with you. Symmetry is a great option, especially for businesses in the fashion, beauty, and sports industries. Symmetry is ideal for stores with a large product catalog, featuring navigational features that make it easy for your customers to find what they are looking for in a flash. 

best shopify 2.0 themes
Source: themes.shopify.com/themes/symmetry/styles/chantilly

Top features:

#10 Expanse

Do you have a lot of different products in your catalog? Expanse can handle it! Specifically designed for stores with a lot to sell, Expanse is a Shopify 2.0 compatible theme that is ideal for those in the food and drink or health and beauty industries. It’s also a popular theme with dropshippers. 

shopify 2.0 themes for your store
Source: themes.shopify.com/themes/expanse/styles/modern

Top features:

PickyStory is Compatible With All of the Best Shopify 2.0 Themes

If you choose one of the top Shopify 2.0 themes from the list above, you can rest assured that PickyStory will have full compatibility with your theme. In fact, PickyStory is compatible with all Shopify themes, and requires zero code. All you need to do is set up your deals and add them to your store’s pages, simply by dragging and dropping onto the page. 

So, what can you actually achieve with PickyStory? You can create (in a matter of minutes) upselling and cross-selling product deals that you can display to your customers on almost any page in your store. By tempting your customers with additional products, you encourage them to add more products to their order. This increases your store’s average order value (AOV) and generates more revenue. 

Grow your sales with high-performing deals.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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