Your e-commerce product pages are one of the most important aspects of your store. Even if you have a user-friendly site that’s easy to navigate, and amazing products your customers love, you may still struggle to generate sales if your product pages aren’t up to scratch. So, what makes a […]
Lush DĂ©cor sells beautiful linens, bedding, and home furnishings. While also selling on other platforms like Amazon, they wished to sell D2C in order to better build a brand and connect with their customers, as well as to increase e-commerce revenue. When looking for tools to enable their brand to […]
Upselling psychology: Wouldn’t it be great if you knew what your customers were thinking as they browsed your store? While customer mind-reading technology is sadly lagging behind, there are some ways you can get a glimpse into what motivates buyers. In this article, we are going to explore upselling psychology. In […]
Do discounts increase sales? Discounts are a go-to strategy for practically all retail businesses. Some companies use discounts as part of a permanent marketing strategy. For instance, they start with a manufacturer’s suggested retail price (MSRP) and then heavily discount it to the product’s actual retail price. In some instances, […]
Popup design examples: The average conversion rate in e-commerce industry is usually around 3%, though of course this number is affected by many factors, including your industry. It seems such a low number to be considered “standard”, which is why merchants around the world are constantly looking for ways to […]
Recently, we were excited to announce the launch of our affiliate partner program. This provides our clients, agency partners, e-commerce developers, and other professionals in the space with a unique opportunity to get rewarded for referring clients to PickyStory. We thought we’d share some more details of the PickyStory partner […]
Combo products as single line items: Combo products have rapidly become PickyStory’s most popular type of product deal. This deal can have a huge effect on your average order value (AOV) – you can see examples of brands finding success with combo products here and here. Basically, combo products allow you to sell […]
Mobile conversion rate: Getting users to visit your e-commerce site is only half the story. The other half involves closing the deal. Indeed, driving traffic to your online store is crucial to your e-commerce site’s success. It’s even more important to transform that traffic into paying customers. To measure your […]
PickyStory is the e-commerce conversion platform. It enables merchants to uplift their revenue in store. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and coupons.
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