Table of Contents As businesses continue to find smarter ways to increase profits, it isn’t unusual to find them apportioning a huge chunk of their marketing budget and efforts towards customer retention. This is expected because customer retention strategy can help increase customer profit and return on investment. If your
One of the biggest challenges e-commerce sites face is how to reduce cart abandonment. Indeed, cart abandonment is a complex situation because it negatively impacts sales and profitability. Reducing abandoned carts is a top priority for e-commerce sites around the world. Thus, we will discuss how to reduce cart abandonment.
In today’s uber-competitive business world, customers want to feel that your e-commerce site is doing things differently. Now more than ever, customers want to see that your brand is prepared to go the extra mile to offer e-commerce personalization and give them a real, in-store shopping experience. But what does
E-commerce upselling is a great tactic to maximize the revenue you generate from every visitor to your store. Upselling works for e-commerce brands across all industries, as long as you are upselling your products in a strategic manner. In this article, we will take a look at upselling examples and
Online retailers often offer discounts to boost sales and average order value. But there’s a catch, though. Without the right plan, discounts may undermine revenue and reduce your product’s perceived value. So how can you ensure discount pricing benefits your business? For starters, you need to set goals and know
Table of Contents E-commerce sales promotion ideas are everywhere, as retailers run promotions all the time. After all, how many marketing emails do you get every week telling you about deals and discounts? Indeed, sales promotions are the most common strategy businesses use to drive their revenue. However, not all
It is expected that 95% of purchases will be done online by 2040. And with this rapid e-commerce growth comes the difficulty in attracting customers and getting the spotlight on your business. So how do you attract and keep customers engaged while outperforming your competitors? It’s quite simple. You need to know
Upselling is always on marketers’ minds, and for good reason – it’s a great strategy for boosting revenue and driving profits. Did you know that the opposite tactic can be equally effective? In this article, we will answer the question “what is downselling?”. Most importantly, we will discover four ways