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Month: May 2022

Sales and Conversions

10 CTA examples to drive conversions from your product deals

CTA examples: After all of your marketing efforts to increase sales, you still need to work to apply them all through the customer life cycle. Bringing customers to your store isn’t enough – you need to convince them that your products are worth purchasing. One of the most effective ways

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Sales and Conversions

15 coupon code ideas to boost e-commerce sales

Table of Contents Coupon code ideas: how can they help your store? Coupon codes involve giving your customers a (usually) single-use, one-time code that they can enter when they make a purchase at your store. A code may result in a discount, like $50 or 20% off their order, or

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e-commerce product pages
Sales and Conversions

5 mistakes to avoid when creating your e-commerce product pages

Your e-commerce product pages are one of the most important aspects of your store. Even if you have a user-friendly site that’s easy to navigate, and amazing products your customers love, you may still struggle to generate sales if your product pages aren’t up to scratch.  So, what makes a

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increase e-commerce revenue
Inside PickyStory

How one brand increased e-commerce revenue and boosted AOV by 54%

Lush Décor sells beautiful linens, bedding, and home furnishings. While also selling on other platforms like Amazon, they wished to sell D2C in order to better build a brand and connect with their customers, as well as to increase e-commerce revenue.  When looking for tools to enable their brand to

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shopify product add-ons
Sales and Conversions

Upselling psychology: A peek into your customers’ minds (+ 4 tips)

Upselling psychology: Wouldn’t it be great if you knew what your customers were thinking as they browsed your store? While customer mind-reading technology is sadly lagging behind, there are some ways you can get a glimpse into what motivates buyers.  In this article, we are going to explore upselling psychology. In

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Sales and Conversions

Do discounts increase sales? 5 important stats you need to know

Do discounts increase sales? Discounts are a go-to strategy for practically all retail businesses. Some companies use discounts as part of a permanent marketing strategy. For instance, they start with a manufacturer’s suggested retail price (MSRP) and then heavily discount it to the product’s actual retail price. In some instances,

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popup design examples
Sales and Conversions

Popup design examples that will increase your e-commerce sales

Popup design examples: The average conversion rate in e-commerce industry is usually around 3%, though of course this number is affected by many factors, including your industry. It seems such a low number to be considered “standard”, which is why merchants around the world are constantly looking for ways to

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